EP120 – Selling Cybersecurity to Clients Who Think They're Not a Target with Adam Pilton
It's a Numbers Game · The MSP Finance Team
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Show Notes
In this episode, Adam Pilton from Heimdal discusses his role in educating and supporting MSPs and small businesses on cybersecurity. He shares his unique perspective drawn from a 15-year career in law enforcement and as a Cyber Essentials auditor. The conversation covers the importance of storytelling, recognising and mitigating risks, maintaining cybersecurity standards like Cyber Essentials, and building trust-based client relationships. Practical strategies for engaging clients and the necessity of continued education on cybersecurity threats are also highlighted.
00:00 Introduction and Guest Welcome
00:25 Adam's Background and Role at Heimdal
02:26 Challenges Faced by Small Businesses in Cybersecurity
06:52 Importance of Storytelling in Cybersecurity
12:18 Cyber Essentials and Frameworks
24:50 Client Relationships and Trust
31:55 Conclusion and Contact Information
Connect with Adam Pilton LinkedIn by clicking here – https://www.linkedin.com/in/adampilton
Read Adam Pilton's newsletter at – https://www.linkedin.com/newsletters/the-cyber-detective%E2%80%99s-notebook-7389285479634075648/
Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/danielwelling/
Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/
Visit The MSP Finance Team website, simply click here –https://www.mspfinanceteam.com/
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We look forward to catching up with you on the next one. Stay tuned!