ITB Berlin Morning Briefing - English

Ready for Day 3 of ITB Berlin 2026? In this ITB Berlin Morning Briefing, you'll get the key news from the day before in just a few minutes — plus the events and topics that should be at the top of your agenda today. Tune in now and start your day at the show fully updated.

Dive into the world of global travel trade shows with our latest podcast episode, giving you a comprehensive look at the developments unfolding at ITB Berlin. Discover the key trends shaping the tourism sector, Angola's ambitious plans to diversify its economy through tourism, and how artificial intelligence is transforming the travel industry. In this exciting episode, we kick off with an in-depth look at the opening of ITB Berlin near the Funkturm, where the world's leading travel trade show is welcoming thousands of exhibitors from over 160 countries. Among the prominent participants is Angola, this year's official host nation and very much in the spotlight. Márcio de Jesus Lopes Daniel, Angola's Minister of Tourism, presents long-awaited plans to establish the country as a compelling destination brand and position tourism as a major pillar of sustainable development. Another highlight of the event is the growing interest in the latest technological developments in tourism. Leading market research firm Phocuswright takes the ITB stage to share new insights into how artificial intelligence is reshaping the entire travel journey — from initial inspiration through booking to customer service. AI is setting new benchmarks and streamlining processes across the industry. Particularly compelling is Angola's strong commitment to diversifying its tourism sector beyond its traditional oil-based economy. The government is putting innovative projects front and center — initiatives designed to attract investment and create jobs. Equally fascinating is the discussion around how the travel industry continues to thrive despite global tensions, with an insider report from DRV highlighting the growing appetite among Germans for international travel. Experience the energy of ITB Berlin firsthand and let yourself be inspired by the captivating projects and disruptive innovations on display. Stay tuned for more insights in upcoming episodes, as we continue to dive deep into the world of international tourism. And don't forget to subscribe to our podcast so you never miss an episode and always stay ahead of the curve!