Season 2 · Episode 100
Ep. 100 Monty Waldin interviews Sarah Abbott MW (Swirl Wine Group) | Monty Waldin's Let's Talk Wine Biz
Monty Waldin's Let's Talk Wine Biz
April 23, 201820m 20s
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Show Notes
In this episode Monty Waldin meets Sarah Abbott MW and CEO at Swirl Wine Group. Monty and Sarah discuss experiential marketing strategies and the potential for marketing wines coming from yet-to-be-discovered terroirs. Sarah chats about her Italian wine marketing background in relation to Lambrusco and Soave and talks about the challenges in the marketing of Italian wines.