Iron Age Marketing

Fair warning: I recorded this episode half-dead with a throat full of lozenges. Luke said it felt like I was about to break into Freddie Mercury. He's not wrong. The show must go on. Luke Tatum is my business partner, longtime friend, and co-host over at Between the Lies - a financial podcast for people who are tired of every headline being the end of the world. He runs Perfect Spiral Capital, wrote a book called Between the Lies: How to Reclaim Your Future from the Banks and Wall Street (subtitle courtesy of yours truly, he admits), and has been in my orbit long enough that I've watched him struggle through an interview, decide he needed to fix it, and then actually fix it. That's rare. We've been trying to get this episode on the books for six months. We have weekly meetings. Still couldn't get it scheduled until today. Nobody is immune to the booking problem, folks. Here's what we get into: The interview show that didn't work. Luke launched The Price of Time - a show about transformative entrepreneurial moments. Great concept, terrible for his workflow. Inconsistent guests, time zones, audio quality issues, and zero predictability killed the momentum. He shut it down. The show we built together. We stripped out all the variables. Same people, same time, same format every week. Luke and his team cover one financial topic - current events filtered through Austrian economics - in 20-30 minutes. Commute-sized, bite-sized, no prep hell required. The parasocial sales funnel. Luke's had clients come to their first phone call having already watched 20-30 hours of his content. They know him. He doesn't know them yet. That's the relationship math podcasting enables that no cold email ever will. The 2008 problem. Every headline is "2008 all over again." Luke's whole mission at Perfect Spiral Capital is cutting through financial noise and handing people a few actual principles they can actually use. That's it. Simple. Hard to find elsewhere. Why I pushed him to be weirder. Luke was so focused on being taken seriously as a financial guy that the gamer, the economics nerd, the kooky dude who makes YouTube videos about whether Valve is a monopoly - that version of him wasn't getting airtime. The podcast gave us a foundation to build on so we could start letting that stuff out. Ready, fire, aim. Luke's best advice for anyone thinking about starting a podcast: just do it. Your first episode is going to be bad. That's fine. The only way to get to episode 30 is to get episode 1 out of the way. The big thing I want you to take from this episode: podcasting is a content machine. One episode becomes highlight clips, emails, social posts, YouTube content. It keeps you top of mind on a schedule instead of whenever you can "get to it." Luke's got 30 episodes up. That's 15 hours of him talking, thinking, and demonstrating expertise before a stranger has ever dialed his number. If you're a financial advisor, a coach, a consultant - anyone in a relationship-driven business - this is the episode to send to your skeptical business partner. Find Luke at Perfect Spiral Capital and his book Between the Lies on Amazon. If podcasting still feels like a leap you're not ready to take, you know where to find me.

Welcome to Episode 005. Stephanie Bloom runs Walk With Me Conversations - a podcast that's absolutely not about small talk. She's going into season three with about 130 guests under her belt, and she just published a book today. (Literally today, as we're recording this.) Here's what makes Stephanie's story different: She grew up downwind of a nuclear munitions plant that didn't dispose of waste properly. Streams, creeks, playgrounds, flower beds - all contaminated. Families succumbing to illness. Brain tumors. Sudden death. She lost nearly three dozen people in her life to suicide. That's not a light origin story for a business podcast. But here's the thing - people who've actually dealt with and resolved their big stuff come out the other side with wisdom and a wicked sense of humor. That's what Stephanie discovered after 130 conversations. Her format: First 15 minutes, childhood and family structure. Next 15, the big trauma or theme. Next 15, how they overcame it and what they learned. Last 15, they share whatever they want - their content, their work, their way to connect. Here's what we dig into: The unexpected business impact. Stephanie started the podcast and landed a 35-hour-a-week sales role a few months later. Podcasting prepared her for being on video constantly. Now it's second nature. The dopamine hit of novelty. Her brain is wired so that every new conversation gives her a dopamine reward. That's what keeps her coming back for 130+ episodes. The worldview expansion. She talks to people worldwide. Struggles vary from culture to culture. It's broadened her perspective in ways she couldn't have predicted. Single serving friends. If you know Fight Club, you know the reference. One opportunity with each guest. She's not talking about the weather - she wants to know what moved them, what changed them, what they struggled through and overcame. From podcast to book. Time and time again, different methods worked for different people. Healing isn't linear or one-size-fits-all. The book isn't recycled content - it's a jumping off point, backed by studies and clinical trials, accessible for both laypeople and professionals. The financial reality. It pays the mortgage. Not retirement money, but better than nothing. And when you're doing work that matters to you, that's enough to keep going. What stuck with me: Stephanie doesn't get starstruck easily, but she's interviewed doctors, lawyers, paraplegics, people who've been set on fire. What they've overcome amazes her every single time. She's finally at the point where she feels it's good enough to scale. Three years in, 130 guests, ironclad processes - now she's ready to grow. Oh, and she owns like 80 URLs but doesn't have one for the book yet. That's the marketing conversation we need to have. Website Referenced: WalkWithMeConversations.com

Welcome to Episode 004. Lance Cayko has been podcasting longer than almost anyone I know in the business space. Almost nine years now with Inside the Firm. That's not a typo. He's an architect with F9 Productions out in Denver-Boulder, running a vertically integrated empire: architecture company, contracting company, real estate development. His wife's a realtor. It's like everyone in the ecosystem gets paid for every part of the building process. But here's what makes Lance's story hit different: He grew up in a town of 500 people in Northwest North Dakota. First person in his entire family to graduate with a bachelor's degree. Native American heritage. And when the media started pushing this defeatism narrative that the American Dream is dead, he looked around at what he built and said, "I am the American Dream." That's why he started the podcast. Here's what we dig into: The seven-year mark. Lance hit year seven in his architecture business - the point where you've officially survived the incubator period. Most businesses fail before that. He looked around and thought, "We gotta tell our story." The slog that pays. Lance calls it a "beautiful slog" - like a deep hike with a reward at the end. Started with one Friday show, then added Monday Morning Coffee inspired by Bill Burr. Now he's turning away more guests than he accepts. Pod Match changed everything. Real monetization. Dell sponsored them for two years and bought their entire staff laptops. Corporate sponsors pay their office mortgage. They sell courses like Revit Rocketship and the Architect to Builder course. Now they're considering appearance fees because demand is so high. The authority effect. When potential clients Google him, there are hours of content showing exactly who they're getting in bed with. In an industry where people move to Colorado and don't know anybody, that transparency wins. The network leverage play. Bring on local engineers, realtors, people you want to network with. Give them a spotlight. Pick their brain. They feel like celebrities and remember you when referrals come their way. Competitors as collaborators. Lance met a competitor who beat him for an award, took her to lunch, realized they were complementary not competitive, and got three big jobs from her referrals this year. What stuck with me: The more positivity, openness, and truth you put out there, the more the universe reciprocates. Call it God, call it the universe, call it whatever noun you need. But it seems to work. Oh, and Lance has a fishing YouTube channel. Colorado's number one fishing content. Because of course he does. Websites Referenced: - https://www.insidethefirmpodcast.com/ - https://f9productions.com/ - https://revitrocketship.teachable.com/ - https://www.youtube.com/@fishingwithlance - https://podmatch.com/

Welcome to Episode 003 Dave Gulas runs a logistics company. Third-party fulfillment, warehousing, transportation - the kind of business you'd never guess could use a podcast. That's exactly why I wanted to talk to him. Dave's the president and co-founder of EZDC 3PL. When he started his founder journey, the biggest help came from conversations with other entrepreneurs going through the same thing. So he thought: what if those conversations were public? The audience benefits, the guest gets exposure, and it creates evergreen content. From idea to first published episode? Less than 30 days. No equipment. No background. Just started. Two years later, his show Beyond Fulfillment is ranked in the top 2% globally with over 200 episodes. He went from a 5% acceptance rate (asking 20 people for every yes) to having a waiting list of 5-10 people weekly asking to be on. Here's what we dig into: The logistics puzzle. In an industry with 10,000+ faceless, nameless three PLs, having the founder out there interviewing successful entrepreneurs and providing value changes everything. When your clients are trusting you with their entire inventory - their livelihood - that visibility builds credibility before you ever have a sales conversation. The digital handshake. People know, like, and trust you before you've done any work. That parasocial relationship puts you three steps ahead in sales because the trust is already built. Broad beats narrow. Dave interviews founders across all industries - pre-launch to multiple exits. The best business lessons often come from industries you'd never expect. You don't have to be in the same space to learn something valuable. The bond of storytelling. Everyone wants to be heard. When guests share their journey - the dark nights, the failures, the pivots - something happens. Dave's had guests tell stories they've never shared on any other podcast. That creates a friendship that lasts beyond the episode. Celebrate your own progress. One of the best lessons from 200+ conversations: don't compare yourself to someone 20 steps ahead on social media. Stories of people going to the depths of despair and coming back through perseverance and resilience - those hit different than Instagram highlights. The messenger matters as much as the message. Clichés are clichés because they're true. But 30 people can tell you the same thing, and only one will make it stick because that's the person you resonate with. What stuck with me: Dave's the last person you'd expect to start a podcast. No knowledge, no equipment, no background. Just started. Kept doing it. The world's a mucky place sometimes. Podcasting builds relationships that leave you walking away thinking "that was an awesome person, my life is enriched for knowing them." That positivity compounds. Want to check out what Dave's doing? Beyond Fulfillment is available everywhere podcasts live. Website Referenced: Beyond Fulfillment Podcast & EZDC 3PL @ https://davegulas.com/

Welcome to Episode 002 of the reboot. Last week I had my competitor on. This week? One of my actual clients. Susie St. Angelo runs SOS for Your Life - a health and wellness podcast that's been going strong for over a year now. She's a recovering banker turned health coach, and six years ago when her daughter-in-law and niece suggested she start a podcast, she was terrified. Now she's knocking out episodes quarterly, building relationships that matter, and doing it all without ever watching her own content. (Neither do I, for the record. Ain't nobody got time for that.) Here's what we dig into: The expectation versus reality problem. Susie thought podcasting would attract hundreds of thousands of listeners and flood her health coaching business with clients. Instead? It became a creative outlet for sharing knowledge and building genuine relationships. The goal shifted from mass appeal to meaningful impact. The Circle of Life approach. Her podcast covers everything from hypnotherapy to spirituality to finances - all the things that affect health beyond just diet and exercise. That broad approach attracts different people at different times, which is exactly the point. Why being on camera is scarier than talking to clients. Even as a coach who talks to people for a living, Susie was nervous about recording. The difference? Permanence. But once she committed, she just let it evolve organically. The generational divide on podcasting. Her traditional family doesn't quite get it. Her younger relatives and friends are all in. But here's the thing - her friends toot her horn better than she does herself. (Note to Susie: toot more.) The joy factor. This isn't a moneymaker for her. It's fun. It's joyful. She bulk records quarterly, has a system that works, and doesn't overthink it. That's sustainability right there. Why over-preparation kills conversations. She mentioned the shortest podcast conversation that never made it to air - bored out of her mind because she'd already read everything about the guest. Now she keeps some standard questions but lets things flow organically. What stuck with me most: She's starting year two and never would've guessed she'd make it this far. That's real growth. Not the "I hit 100K downloads" kind, but the "I built something sustainable that brings me joy and serves people" kind. The relationships she's built through podcasting - bringing guests back for second and third conversations, making referrals, staying connected - that's the actual ROI nobody talks about when they're selling you on podcasting as a business strategy. Life's too short to work with clients you don't like. Find your people, build something real, and stop worrying about whether your hair looks perfect on camera. Want to check out what Susie's doing? SOS for Your Life is available everywhere podcasts live. Websites Referenced: SOS for Your Life Podcast (available on all major platforms) Susan St. Angelo Coaching LLC (Facebook)

Welcome to the reboot. After two years talking to authors, I'm shifting Iron Age Marketing toward the people I actually want to work with: coaches, creatives, and business owners using podcasting to build authority and generate real leads. And what better way to kick off Season 2 than by bringing on the competition? Vince Quinn runs SBX Productions. He does exactly what I do - podcast production for small businesses. Sports talk radio background, national shows, the whole nine yards. Meanwhile, I come from music, Dungeons & Dragons, and Magic: The Gathering. We could not be more different. And that's exactly the point. The word gets overused, but there's no escaping it right now: authenticity. It's the only thing that matters when you can't compete with Pepsi's billion-dollar advertising budget. When Vince talks sports radio, my eyes glaze over. When I mention Magic: The Gathering, he's probably thinking "what kind of weird person does the exact same job I do?" But that's why we both have businesses. My people aren't his people. His background attracts a completely different client than mine does. Here's what we dig into: The signal to noise ratio. The best thing podcasting gives you is the ability to put out an honest signal. Not the polished corporate BS. Not the Walmart version of your personality. The real you, with all the nuances and failures and things that make you human. Why pop music is designed to make you like it. Heavy rotation triggers familiarity in your brain. Familiarity breeds fondness. That's the Pepsi model - play it until people accept it. But when you're a small business? You can't afford that. You need the 10,000 true fans who find you authentic and stick around forever. The depth problem. Most people aren't pushed to examine why they think what they think. Vince's example: you need to explain what the letter A is in detail when you're a true expert. The most basic thing to you is mind-blowing for someone else. Marketing has flipped. The old model was surface-level - smile, wave, sell, move on. That only works when you have a war chest. Now? You need to be everywhere organically. TikTok, Instagram, YouTube, Apple Podcasts, Spotify. The only way to cut through is genuine voice. Both of us came from dying industries. Radio was hemorrhaging jobs when we got into it. We both saw the writing on the wall and jumped into something we barely understood - running an actual business. Five years later? The podcast production space is getting crowded because more people see the value. But there's room for all of us because we're all attracting different clients based on who we actually are. If you have any personality and willingness to market yourself, saying no to podcasting is nuts. Want to check out what Vince is doing? FreePodcastHelp.com - best URL I've ever seen. Otherwise, welcome to Season 2. Let's build something real. Website Referenced: FreePodcastHelp.com

In today's episode of Iron Age Marketing, I talk to Melissa J Cave, author of the fantasy novel Traitor's Son. Let's Meet Iron Age Creator Melissa J Cave Melissa J Cave is a project manager and a veteran who has spent most of her life traveling, first as a military brat and then in the Air Force and Department of Defense. She has always been fascinated by new places, cultures, languages, and history, and there is no better place to indulge that interest than in fantasy writing. She currently lives in Virginia, where she is failing to grow strawberries for the third year running. Exploring Fantasy Writing with Military Veteran Melissa J Cave In this first of three segments of episode 51 of the Iron Age Marketing podcast, host Nicky P talks with guest Melissa J Cave, a military veteran and debut author, to discuss her new fantasy series 'Traitor Son: First Book of the Empire of the Stars.' Melissa shares her background as a 'military brat' and soldier, and how these experiences have informed her writing. They delve into the misconception that military discipline stifles creativity and discuss the importance of diverse life experiences in storytelling. Melissa also talks about the themes in her series, such as post-war promises and hope, in contrast to the grimdark genre. With six books written before publishing the first, Melissa explains the advantages of completing an entire series ahead of time for tighter storytelling. The Intersection of Romance, Family, and Marketing: An Author's Journey In this second of three segments of episode 51 of the Iron Age Marketing podcast, host Nicky P & author Melissa J Cave dive into the writing and marketing journey of an experienced author who has been crafting stories since childhood. Beginning with a simple romance idea in 2019, the story expanded into a multi-book family saga, including elements of action and politics. The author discusses the importance of romance in storytelling, particularly in appealing to male readers. She shares insights on marketing strategies, using platforms like Net Galley and Book Sirens to gather feedback and generate buzz. The episode also covers building an audience through email lists and maintaining an online presence, focusing on marketing primarily to romance readers. Navigating Self-Publishing and Gender Dynamics in Historical Fantasy Literature with Melissa J Cave In this third and final segment of episode 51 of the Iron Age Marketing podcast, host Nicky P discusses with guest Melissa J Cave., who discusses her unique approach to writing fantasy literature, focusing on realistic character development and gender roles in historical contexts. The conversation explores Melissa's decision to self-publish her books, driven by a desire to maintain creative control and effectively target different audiences on platforms like Instagram and TikTok. Melissa further delves into how she handles negative reviews, the limitations of traditional publishing, and the importance of showcasing the complementary roles of men and women in her medieval city-building narrative. Hopefully, today's episode with Melissa J Cave serves as both inspiration and education in your own journey to bring your creation to the world. Melissa J Cave Resources & Extra Media https://melissajcave.com/ https://geni.us/traitorson-global (Amazon link) Shill Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com

In today's episode of Iron Age Marketing, I talk to C S Johnson, genre-defying novelist of multiple young adult series'. Let's Meet Iron Age Creator C S Johnson C. S. Johnson is the award-winning, genre-hopping author of several novels, including young adult sci-fi and fantasy adventures such as the Starlight Chronicles series, the Once Upon a Princess saga, and the Divine Space Pirates trilogy. With a gift for sarcasm and an apologetic heart, she currently lives in Atlanta with her family. Navigating Indie Publishing with Author C. S. Johnson In this first of three segments of episode 50 of the Iron Age Marketing podcast, host Nicky P talks with guest C. S. Johnson as she shares her extensive experience in writing, discussing her journey from vanity press beginnings in 2007 to crafting a vast collection of 40 books and multiple audiobooks. She delves into her strategies for maintaining creative control, her perspectives on traditional versus indie publishing, and the importance of genres in making money as a writer. The conversation also touches on balancing being a homeschool mom with writing, the challenges of staying disciplined, and the need for hopeful characters in fiction. Don't miss insights into her favorite genres, particularly romance, and her views on the evolving landscape of modern storytelling. The Power of Independent Writing & Crowdfunding: A Conversation on Creativity In this second of three segments of episode 50 of the Iron Age Marketing podcast, host Nicky P & author C S Johnson discuss the significance of the "Iron Age" ethos coined by RazörFist and how it benefits all writers, regardless of political leanings. The dialogue touches upon the downsides of the 'story by committee' approach and why individual creativity matters. The conversation highlights Brandon Sanderson's remarkable Kickstarter success, underscoring the potential of self-publishing. They delve into the importance of character connection in storytelling and the emerging popularity of graphic novels among younger readers. The discussion wraps up with insights on the critical role of family support and the value of investing in one's creative vision, despite the associated financial risks. Navigating Your First Book Release: Insights for Aspiring Authors In this third and final segment of episode 50 of the Iron Age Marketing podcast, host Nicky P discusses with guest C S Johnson her advice for authors who are gearing up to release their first book. They discuss common pitfalls to avoid, such as lack of passion and poor character development, emphasizing the importance of writing what you believe in. The conversation touches on the challenges faced by new authors, comparisons with established names like Stephen King, and the significance of creating relatable protagonists. The speaker also reflects on their own journey, including lessons learned from their initial publication and the influence of cultural phenomena like Marvel and Harry Potter on their writing. The discussion concludes with thoughts on staying true to oneself and engaging with social media in the post-COVID era. Hopefully, today's episode with C S Johnson serves as both inspiration and education in your own journey to bring your creation to the world. C S Johnson Resources & Extra Media https://www.csjohnson.me https://www.substack.com/@writercsjohnson https://www.x.com/writercsjohnson https://www.kickstarter.com/projects/writercsjohnson/slumbering-the-starlight-chronicles-1-the-graphic-novel Shill Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com

In today's episode of Iron Age Marketing, I talk to Joseph Battaglia, novelist, IT professional and writer of The Dunce Whisperer. Let's Meet Iron Age Creator Joseph Battaglia Joseph Battaglia started writing shortly after being medically discharged from the Marine Corps for a vascular disorder resulting from lifting too many weights and being entirely too swole. His normal human body wasn't capable of withstanding the weight that his soul was capable of lifting. This condition led to the removal of one of his ribs. It's interesting to think that Adam the first person had also been removed of a single rib. Adam was created in the image of God which is just something interesting to think about, not drawing any conclusions. Joseph's first book was Planet of Babel: Dawn Edge. Perhaps the most intelligent Sci-Fi book ever penned. Some individuals claim it's the book Einstein wished he'd wrote. Fun fact, Albert Einstein was a late talker and didn't say his first word till he was three. Joseph was four when he started talking. Some people may draw the conclusion that talking late correlates to intelligence. Who knows? Probably though. Joseph Battaglia has worked in the I.T. field since 2011. Dealing with customers has always been painful for him to say the least. Now his horror for the past ten-plus years has been converted into the perfect story for you to be able to experience the same pain. An Interview with Jarhead, Author and IT Professional, Joseph Battaglia In this first of three segments of episode 48 of the Iron Age Marketing podcast, host Nicky P talks with guest, writer, Joseph Battaglia, an Italian-American from New Jersey with a background in the Marine Corps and over a decade of IT experience. Joseph discusses his transition to civilian life, his work in the government sector, and his passion for writing. He shares insights into his creative process, the role his wife plays as a co-author, and the humorous approach he takes to promote his books. The episode delves into the making of his latest book trailer and the persona he adopted for marketing purposes. Joseph also touches on the differences between his previous works in sci-fi grim dark and his current project in comedy fantasy. Exploring Fantasy Comedy Writing with Author Joseph Battaglia In this second of three segments of episode 48 of the Iron Age Marketing podcast, host Nicky P & Joseph Battaglia talk about the unique approach in writing comedy within a fantasy setting. Battaglia shares insights into the premise of his new book, describing it as 'Harry Potter meets Office Space,' and how it integrates magical tools in a bureaucratic fantasy world. They touch upon the importance of audience connection, relatable character experiences, and the balance of humor and narrative in writing. The discussion also highlights the target audience, the impact of customer service experiences on character development, and the importance of research, especially in genres like sci-fi. Embracing Humor and Self-Awareness: An Interview with AuthorJoseph Battaglia In this third and final segment of episode 48 of the Iron Age Marketing podcast, host Nicky P discusses with guest, Joseph Battaglia, his approach to creating a character that embodies self-awareness and stupidity. Joseph elaborates on the importance of being able to laugh at oneself, his YouTube persona, and the significance of developing a strong author identity to connect with the audience. They touch on the evolving nature of publishing and marketing in the digital age, the role of social media in building a following. The conversation concludes with reflections on the charm of being 'lovably stupid' and the journey of character development. Hopefully, today's episode with Joseph Battaglia serves as both inspiration and education in your own journey to bring your creation to the world. Joseph Battaglia Resources & Extra Media https://mailchi.mp/7ad1665776e0/tale-of-the-dunce-whisperer https://www.youtube.com/channel/UCeDktB7GM6ok8tmWuzO73FA More when I get the book live Shill Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com

In today's episode of Iron Age Marketing, I talk to Hannah Parry, a trained pediatric nurse and thriller writer. Let's Meet Iron Age Creator Hannah Parry Hannah Parry trained as a pediatric nurse and then did a master's in creative writing at Birkbeck College, University of London. She has had four short stories published. Farrukh and the Matchmaker made the longlist of the BBC Short Story Award 2021. The Chrysalis was awarded a Pushcart Prize nomination in 2021. She does beta reading for established authors and was part of the editorial team on Mechanics' Institute Review Short Story Anthology in 2018. Hannah has written two middle-grade historical thrillers - Winter's Bite and Fever Quest - and two commercial fiction novels which she will publish as H.P. Parry. She developed Breathing for Both of Us, a psychological thriller, on the Curtis Brown Creative course in London and it was published in December 2023. The Baby Exchange, an upmarket fiction manuscript will be published in December 2024. An Insight into Self-Publishing with Hannah Parry In this first of three segments of episode 48 of the Iron Age Marketing podcast, host Nicky P talks with guest, writer, Hannah Parry, who has self-published multiple books, including middle-grade historical fiction thrillers and adult commercial psychological fiction. Hannah discusses her journey from attempting the traditional publishing routes to embracing self-publishing, the advantages of faster release times and higher royalties, and shares some of her personal and professional background, including her experiences as a nurse and her process of finding her readers. The conversation highlights the challenges and nuances of both traditional and self-publishing in today's literary landscape. Writing, Editing, and Horror: A Conversation with Author H P Parry In this second of three segments of episode 48 of the Iron Age Marketing podcast, host Nicky P & Hannah Parry discuss her previous output as well as current projects including her upcoming release 'The Baby Exchange,' scheduled for this month. The conversation explores the themes of her new book, including reality TV and the challenges of young adulthood but shifts quickly to the importance of appropriate endings in horror storytelling, with Nicky P referencing some of his favorites like 'The Mist' and authors such as Clive Barker. The author also lets us into her transition from writing for younger audiences to commercial women's thrillers. We're all pretty sure this is the first guest to describe what they do as commercial anything. Navigating Personal Writing and Cancel Culture With Hanna Parry In this third and final segment of episode 48 of the Iron Age Marketing podcast, host Nicky P discusses with guest, Hannah Parry, how personal experiences have shaped her writing. They muse over the balance between sharing personal elements in writing and the constraints of maintaining a public persona, particularly in light of the current political climate and cancel culture. The dialogue explores the use of pen names to protect identity, the role of honesty in connecting with audiences, and creative ways to market oneself while staying true to one's values. Hannah weighs in with her opinion on some of the strategies employed by previous guests including email marketing and the creative use of character personas to engage with readers. Hopefully, today's episode with Hannah Parry serves as both inspiration and education in your own journey to bring your creation to the world. Hannah Parry Resources & Extra Media hannahparry.com amazon.com/stores/Hannah-Parry/author/B008ZNCZ3Y goodreads.com/author/show/6550520.Hannah_Parry Shill Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com

In today's episode of Iron Age Marketing, I talk to Brian Menard, owner and lead writer for Dojo Kun Comics. Let's Meet Iron Age Creator Brian Menard Brian Menard, is the owner and lead writer for Dojo Kun Comics, as well as a Certified Fraud Examiner, a Certified Internal Auditor, a Certified Internal Controls Auditor, Certified in Risk Management Assurance and a Certified Anti-Money Laundering Specialist. He is additionally a member of the civilian arm of the FBI (InfraGARD) and a frequent contributor to the Financial Crimes Enforcement Network (FinCEN). He has been collecting comics for over 50 years and has been writing them since 2012. Navigate the Comic Book Industry with Fraud Examiner Brian Menard: CG Controversy and Indie Success In this first of three segments from episode 47 of the Iron Age Marketing podcast, host Nicky P interviews Brian Menard, owner of Dojo Kun Comics and a professional fraud examiner. Brian shares his journey balancing a day job with his passion for publishing comic books, an interest rooted in classics from the silver and bronze age of comics. The conversation covers the intersection of his fraud examination career with comic book storytelling, intriguing crime narratives, and the challenges faced in the comic book industry. Brian also talks about his involvement with the controversial group ComicsGate, his experiences with crowdfunding, and the importance of maintaining an independent stance in the indie comic community. He concludes with insights into the stigmas and rewards of being part of the CG community. Navigating NewPub: The ComicsGate Challenge and The Golden Handcuffs of Indie Comics In this second of three segments from episode 47 of the Iron Age Marketing podcast, host Nicky P & guest Brian Menard dive into the complexities and dynamics of the ComicsGate (CG) community, discussing the challenges faced by indie comic creators outside the CG 'club.' The conversation highlights the disparity in reach and support between core CG members and others, emphasizing the importance of owning one's audience through email lists. The guest shares personal experiences with well-known CG figures, the struggle of balancing a day job with comic creation, and reflections on the industry's drama and sustainability. Insightful commentary on the economic realities of crowdfunding and market pricing in the comic book industry round out the discussion. Sustainability Challenges to Crowdfunding: Indie Comic Book Publishing's Future With Brian Menard In this third and final segment of episode 47 of the Iron Age Marketing podcast, host Nicky P discusses with guest Brian Menard delve into the sustainability issues surrounding crowdfunding comic books. They discuss the economic challenges tied to production costs, irregular release schedules, and the high prices of crowdfunded comics, which often include additional and unnecessary items like stickers and posters. As the nation faces an economic downturn, both Brian & Nicky P emphasize the importance of building an organic audience and developing alternative strategies for distribution and where they fit into the evolution of the comic book ecosystem, the importance of marketing and the complexities creators face in balancing multiple roles. Hopefully, today's episode with Brian Menard serves as both inspiration and education in your own journey to bring your creation to the world. Brian Menard Resources & Extra Media dojokuncomics.wixsite.com/dojokuncomics indiegogo.com/projects/dojo-kun-chronicles/x/11628866# Shill Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com

In today's episode of Iron Age Marketing, I talk to Aaron Ryan, bestselling author of the Dissonance, sci-fi series. Let's Meet Iron Age Creator Aaron Ryan Aaron Ryan lives in Washington with his wife and two sons, along with Macy the dog, Winston the cat, and Merry & Pippin, the finches. He is the author of the bestselling "Dissonance" sci-fi alien invasion saga, the sci-fi thriller "Forecast", the business reference books "How to Successfully Self-Publish & Promote Your Self-Published Book" and "The Superhero Anomaly", several business books on voiceovers penned under his former stage name (Joshua Alexander), as well as a previous fictional novel, "The Omega Room." He enjoys the arts, media, music, performing, poetry, and being a daddy. In his lifetime he has been an author, voiceover artist, wedding videographer, stage performer, musician, producer, rock/pop artist, executive assistant, service manager, paperboy, CSR, poet, tech support, worship leader, and more. The diversity of his life experiences gives him a unique approach to business, life, ministry, faith, and entertainment. Aaron's favorite author by far is J.R.R. Tolkien, but he also enjoys Suzanne Collins, James S.A. Corey, Marie Lu, Madeleine L'Engle, C.S. Lewis, and Stephen King. The Journey of a Voiceover Artist and Self-Published Author: Featuring Aaron Ryan In this first of three segments of episode 46 of the Iron Age Marketing podcast, host Nicky P talks with guest Aaron Ryan, a voiceover artist and successful self-published author. Aaron discusses his dual career, his best-selling science fiction series, the pros and cons of self-publishing versus traditional publishing, and offers insights on effective marketing strategies for independent authors. He emphasizes the importance of enthusiasm in both marketing and storytelling, sharing his personal experiences and tips for engaging with potential readers both online and offline. Interview with the Author: Dissonance Series and the Journey to the Screen In this second of three segments of episode 46 of the Iron Age Marketing podcast, host Nicky P & Aaron Ryan delve into the world of the Dissonance series, a gripping sci-fi saga by an incredibly enthusiastic author. Set in a post-alien invasion Earth of 2042, the story follows Army Sergeant Cameron Shipley and his brother Ruddy as they navigate survival and resistance against the deadly Gorgons. The author shares his inspiration, writing process, and the challenges of balancing creativity with daily life. Additionally, we discuss the exciting news of the series being pitched to major streaming networks and the author's collaboration to stay true to the source material. Learn about the perseverance needed in the face of failures and rejections, and how maintaining enthusiasm fuels the journey. Why Traditional Influencer Marketing Doesn't Sell Books: Educating The Post-Corporate Marketer In this third and final segment of episode 45 of the Iron Age Marketing podcast, host Nicky P discusses with guest Aaron Ryan the world of book marketing with a seasoned post-corporate marketer who sheds light on why traditional influencer marketing tactics are not as effective in selling books. The discussion includes insights on the importance of authenticity, the drawbacks of book fairs, and the benefits of appearing at craft fairs. The guest also shares successful investment strategies, such as Amazon ads, and stresses the importance of a captivating cover and description. Key takeaways include developing focus-driven marketing and avoiding the innumerable scammers in the authoring industry. Hopefully, today's episode with Aaron Ryan serves as both inspiration and education on your own journey to bring your creation to the world. Aaron Ryan Resources & Extra Media Author Website: https://authoraaronryan.com Dissonance Website: https://www.dissonancetheseries.com Social: https://dot.cards/authoraaronryan Shill Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com

In today's episode of Iron Age Marketing, I talk to Stephen Hudler, a super hero fan with a novelist heart. Let's Meet Iron Age Creator Stephen Hudler Stephen Hudler is the author of the superhero fiction EVOREALM book series, which includes DEADLOCK, FALLOUT, and SHATTERED. For years, Stephen dreamed of writing for comic book companies like Marvel or DC. His love of comics and action-adventure movies ignited his imagination to the point where he couldn't contain it and he used that to create his own super heroic universe (the EVOREALM) filled with powerful and courageous heroes fighting malevolent villains bent on evil. Stephen lives in the Outer Banks of North Carolina with his wife, daughter, and rescue cat. When he's not working on his next book, Stephen likes to flip through the comics at his local comic shop, catch up on his reading, and watch classic episodes of Doctor Who. Inspiring Heroism: A Writer's Journey In this first of three segments of episode 45 of the Iron Age Marketing podcast, host Nicky P talks with guest Steven Huddler, a writer who transitioned from aspiring comic book creator to novelist. Steven shares his journey, fueled by his love for superheroes and support from his wife. They discuss the cultural importance of heroism and the challenges of integrating creative pursuits with family life. Steven emphasizes the ongoing relevance of inspiring fictional characters in a world often depicted as gritty and dark. Unveiling a Superhero Universe: Behind the Pages In this second of three segments of episode 45 of the Iron Age Marketing podcast, host Nicky P & Stephen Hudler's discussion shifts toward his literary works, including his four published books: the 'Deadlock' series—comprising 'Deadlock,' 'Fallout,' and 'Shattered'—and his latest novella, 'Wrath and Blaze.' The conversation delves into the interconnected superhero universe the author has created, focusing on key characters like Eddie Solomon, a former LA detective turned superhero. The guest shares insights into his process of releasing chapters on his website and using social media for engagement. Themes of strong character development, inspired by 80s and 90s comic books, are highlighted as essential components of his storytelling. Navigating the Challenges of Self-Publishing and Marketing In this third and final segment of episode 45 of the Iron Age Marketing podcast, host Nicky P discusses with guest Stephen Hudler the challenges of self-publishing, particularly the financial and marketing aspects. He shares his journey from initially promoting his first book on social media to creating a YouTube channel for better outreach. Stephen highlights the struggle of balancing writing with marketing efforts and the internal and external stigmas surrounding self-promotion. He also offers insights on his marketing strategies, the effectiveness of different platforms, and the importance of believing in one's work. Hopefully, today's episode with Stephen Hudler serves as both inspiration and education on your own journey to bring your creation to the world. Stephen Hudler Resources & Extra Media YouTube: https://www.youtube.com/@TheNERDWay1 X: https://twitter.com/TheNERDWay1 Website: http://stephenhudler.com Shill Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com

In today's episode of Iron Age Marketing, I talk to Michael Castleman about the history of publishing and it's state today. Let's Meet Iron Age Creator Michael Castleman Award-winning San Francisco journalist Michael Castleman has written 3,000 magazine and web articles, and 19 books, 15 nonfiction books, and four mystery novels. Most of his titles deal with health or sexuality. His latest release is a departure from that. It's The Untold Story of Books: A Writer's History of Book Publishing, which he researched for 44 years. The Evolution of Book Publishing with Michael Castleman In this first of three segments of episode 44 of the Iron Age Marketing podcast, host Nicky P talks with Michael Castleman, author of 'The Untold Story of Books: A Writer's History of Book Publishing'. Castleman discusses the history and evolution of book publishing from Gutenberg's press to Amazon and digital publishing. They explore myths about the industry, including the impact of technological changes and the lack of conspiratorial actions in publishing. The conversation also covers the dramatic increase in book titles since 2000, the economics of eBooks, and practical advice for modern authors navigating a saturated market. Navigating the Complex World of Book Publishing and Genre Fiction In this second of three segments of episode 44 of the Iron Age Marketing podcast, host Nicky P discusses with guest Michael Castleman the realities of the book publishing industry, focusing on the phenomenon of 'book scammers' and authors who publish for SEO rather than sales. The conversation explores the vast number of books published annually, with many aiming for a mass audience, yet few achieving bestseller status. Specific attention is given to genre fiction, particularly romance and its market dynamics, and the competitive challenges authors face. The dialogue also touches on the digital revolution's impact on publishing, where books no longer go out of print, posing both opportunities and heightened competition for authors. Additionally, it discusses the gender-based preferences in reading and the perception that mainstream publishing has shifted towards a female audience, prompting men to seek alternative genres and historical works. Navigating the Modern Book Publishing Landscape: An Author's Guide In this third and final segment of episode 44 of the Iron Age Marketing podcast, host Nicky P discusses with guest Michael Castleman strategies that authors can employ to successfully market their books and the variety of publishing routes available. Topics include the importance of professional editing, the traditional publishing route versus self-publishing, the significance of building relationships and a large email list for marketing, and the challenges faced by minority authors in the publishing industry. Practical advice is also offered on targeting niche audiences and the realities of book sales and marketing effectiveness. Hopefully, today's episode with Michael Castleman serves as both inspiration and education in your own journey to bring your creation to the world. Michael Castleman Resources & Extra Media mcastleman.com Shill Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com

In today's episode of Iron Age Marketing, I talk to Randall Harris, founder of Backpack Universe Games and TTRPG Aalam. Let's Meet Iron Age Creator Randall Harris Randall Harris, created Backpack Universe because as an extension of his passion for Table Top roleplaying games. Randall's goal, though ambitious, was simple: expand the fanbase of TTRPGs by creating games that are inviting, easy to learn, fun to play, and engaging for EVERYONE. The games should provide the tools needed to entice new players to venture out and into other games in the TTRPG genre. From a person who's played these types of games for years, the rules and world-building can be intimidating, confusing, and often feel long-winded. By combining simple mechanics, easy character creation, and dynamic gameplay, we can create a system where players will enjoy playing and become more immersed in the world surrounding their character. With Aalam we believe we have created a bridge between seasoned players and those who want to become players with all the quality-of-life items needed to play any TTRPG. Feel free to pack up your universe and take it wherever you want to go. RPG Expert Makes Games Easier: From Vampire to New Player Success | Randall Harris Interview In this first of four segments of episode 43 of the Iron Age Marketing podcast, host Nicky P interviews Randall Harris, who shares his journey into the world of tabletop RPGs, particularly focusing on his experiences with Vampire the Masquerade and the challenges of making RPGs accessible to new players. They discuss the complexities of RPG mechanics, the importance of storytelling, and the need for user-friendly game design. Randall's passion for creating an easy-to-learn RPG led him to start his own company, aiming to bridge the gap for newcomers in the gaming community. Inside a New RPG's Creation: Making Character Creation Fun | Randall Harris on Aalam Design In this second of four segments of episode 43 of the Iron Age Marketing podcast, host Nicky P and Randall Harris discuss the creation of his tabletop RPG, Aalam, detailing his journey from initial game concepts to the unique mechanics and character dynamics that define the game. He emphasizes the importance of user-friendly gameplay, diverse character options, and the flexibility of roles within the game, aiming to create an engaging experience for players. Building RPG Combat That Players Love | Team Attacks & Marketing Your Game In this third of four segments of episode 43 of the Iron Age Marketing podcast, host Nicky P discusses the intricate mechanics of his tabletop game, focusing on character creation, team attacks, and the importance of communication among players. He also shares insights into his marketing strategies, emphasizing the need to build a fanbase early and utilize various platforms to promote his game effectively. The discussion highlights the challenges of marketing in the gaming industry and the significance of maintaining visibility in a crowded market. From Gatekeeping to Game Success: RPG's Post-2020 | Randall Harris on Community Building In this final of four segments of episode 43 of the Iron Age Marketing podcast, host Nicky P and Randall Harris discuss their experiences in the tabletop RPG community, the importance of connecting with other game creators, and the niche nature of the industry. They reflect on the impact of 2020 on tabletop gaming's popularity and the challenges of gatekeeping within the community. The discussion also delves into game mechanics, character development, and the excitement of promoting new games. Hopefully, today's episode with Randall Harris serves as both inspiration and education on your own journey to bring your creation to the world. Randall Harris Resources & Extra Media https://www.backpackuniversegames.com Shill Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com

In today's episode of Iron Age Marketing, I talk to Jane Sharpe, homeschool mother and veteran self-publisher. Let's Meet Iron Age Creator Jane Sharpe Jane Sharpe is a homeschooling mother of five, and has been married for 26 years. She has written 14 books on niche topics for a variety of age groups in the last few years, self-publishing them all herself. She prefers reading to housekeeping and somehow thrives in a family of sci-fi and DnD nerds. Homeschool Mom Turns Kids' Book Empire Builder | Jane Sharp on Writing & Teaching Success In this first of three segments of episode 42 of the Iron Age Marketing podcast, host Nicky P interviews Jane Sharp, a homeschooling mother of five who has transitioned into writing children's books. Jane shares her journey from homeschooling to self-publishing, discussing her themed alphabet books and her upcoming chapter book series. The conversation also touches on the importance of community in education and Jane's aspirations to build a supportive environment for young writers. Turn Haters Into Sales: Self-Published Author's Marketing Secrets | Jane Sharp on Niche Success In this second of three segments of episode 42 of the Iron Age Marketing podcast, Nicky P & Jane Sharpe discuss the challenges and insights related to marketing, particularly in the context of self-publishing and niche markets. He reflects on his personal journey with marketing, the importance of embracing one's interests, and how to effectively reach specific audiences. The discussion also touches on the value of turning criticism into a marketing strategy and the significance of creating quality content that resonates with targeted readers. Master Your Elevator Pitch: Kids' Book Author's Marketing Formula | Jane Sharp on Audience & Action In this third and final segment of episode 42 of the Iron Age Marketing podcast, Nicky P. & Jane Sharpe discuss the essential elements of marketing, focusing on the importance of understanding your audience, building confidence in your product, and navigating feedback. Jane emphasizes the need for a clear target audience and the power of persuasion in marketing strategies. Jane also shares her personal experiences with criticism and the significance of crafting an effective elevator pitch to communicate your message succinctly. Hopefully, today's episode with Jane Sharpe serves as both inspiration and education in your own journey to bring your creation to the world. Jane Sharpe Resources & Extra Media janesharpe.com Shill Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com

In today's episode of Iron Age Marketing, I talk to Dicebag creator of the forthcoming TTRPG Crytures. Let's Meet Iron Age Creator Dicebag Dicebag describes themself as an artist, world builder, game designer, and occasional cryborg-lich vtuber. They are currently working on Crytures, a monster-collecting TTRPG. VTuber Reveals Game Design Secrets | Dicebag on Creating 'Crytures' & Digital Identity In this first of three segments of episode 40 of the Iron Age Marketing podcast, host Nicky P interviews Dicebag from Dicebag Games, exploring the world of VTubing, the importance of anonymity, and the journey into game design. They discuss the differences between tabletop and video games, the influences of Magic the Gathering and Dungeons and Dragons, and the mechanics behind Dicebag's game 'Crytures'. Game Design Meets Marketing: Why Most Creators Fail | Dicebag on World Building & Promotion In this second of three segments of episode 40 of the Iron Age Marketing podcast, Nicky P & Dicebag discuss the intricate relationship between game design and world-building, emphasizing how mechanics can shape the narrative and feel of a game. The pair also delve into the stigma surrounding marketing, particularly among creatives, and the necessity of promoting one's work in a crowded marketplace. Is YouTube Dying? VTuber Speaks Out | Dicebag on Creator Burnout & Solo Gaming In this third and final segment of episode 41 of the Iron Age Marketing podcast, Nicky P discusses with guest Calvin Gulotta the importance of making wise financial decisions in creative projects, emphasizing the need to balance passion with practicality. Calvin shares insights on how to stay motivated as a creator, the challenges of navigating social media, and the significance of connecting with the audience. The discussion also touches on the value of self-investment and the impact of algorithms on visibility in social media. Hopefully, today's episode with Dicebag serves as both inspiration and education on your own journey to bring your creation to the world. Dicebag's Resources & Extra Media Crytures Accounts: https://www.crytures.com/ https://www.youtube.com/channel/UC_8UV__wdKCHg_EaaGQiElw https://x.com/CryturesRPG Personal Accounts Twitter: https://twitter.com/dicebaggery Youtube: https://www.youtube.com/channel/UCjkbImOUhSeN0KN0X0tGSyQ Twitch: https://www.twitch.tv/dicebaggery Rumble: https://rumble.com/c/Dicebaggery Shill Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com

In today's episode of Iron Age Marketing, I talk to Calvin Gulotta, the creator behind the comic series, Underworld Don. Let's Meet Iron Age Creator Calvin Gulotta Calvin Gulotta is, in many ways, nobody and everyone emerging in today's media landscape. A true grey man in the comic creator's world, Calvin has created the comic series Underworld Don. As under-the-radar as he has opted to be as a creator his creation makes no claim to the same ambition. Drawing on classic mob movies & manga and blending all the above in a blender set to hell. Mobsters turned demons vying for a place to reach the top and become something far worse sets the stage for a truly original comic offering. Comic Creator Exposes Industry's Hidden Struggles | Calvin Gulotta on Authentic Storytelling In this first of three segments of episode 41 of the Iron Age Marketing podcast, Nicky P interviews Calvin Gulotta, a comic book creator who shares his journey into the world of comics. They discuss Calvins motivations for writing, the impact of storytelling, and the importance of character authenticity. The conversation delves into the challenges faced in the comic book industry, particularly regarding agenda-driven narratives and the need for compelling character development. From Script to Page: The Real Cost of Making Comics | Calvin Gulotta on Art Direction & Violence In this second of three segments of episode 41 of the Iron Age Marketing podcast, Nicky P discusses with guest Calvin Gulotta the artistic choices and budgeting challenges faced while creating his comic, 'Underworld Don.' He emphasizes the importance of selecting an appropriate art style that aligns with the narrative's tone and the financial implications of these choices. Calvin also shares insights from his creative journey, including the lessons learned about budgeting, promotional strategies, and the pacing of storytelling, particularly in relation to graphic violence and character development. Creator's Guide to Social Media Success | Calvin Gulotta on Money, Motivation & Marketing In this third and final segment of episode 41 of the Iron Age Marketing podcast, Nicky P discusses with guest Calvin Gulotta the importance of making wise financial decisions in creative projects, emphasizing the need to balance passion with practicality. Calvin shares insights on how to stay motivated as a creator, the challenges of navigating social media, and the significance of connecting with the audience. The discussion also touches on the value of self-investment and the impact of algorithms on visibility in social media. Hopefully, today's episode with Calvin Gulotta serves as both inspiration and education in your own journey to bring your creation to the world. Calvin Gulotta Resources & Extra Media https://www.underworlddon.net/ https://www.kickstarter.com/projects/underworld-don/underworld-don https://x.com/CalvinGulotta Shill Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com

In today's episode of Iron Age Marketing, I talk to Christine Eriksen, marketing partner with Devon Eriksen, author of Theft Of Fire. Let's Meet Iron Age Marketer Christine Eriksen Christine Eriksen is a wife of Devon Eriksen, author of Theft of Fire: Orbital Space #1. You've possibly seen her around Twitter, honking about how amazing his book is, because he is allergic to marketing. From Code to Novels: Mastering Marketing for Tech-Savvy Authors In this first of three clips from episode 39 of Iron Age Marketing, host Nicky P sits down with Christine Erickson, a software engineer turned marketing maven. Christine shares her unique journey from the world of tech to the realm of book publishing, as she supports her husband Devon Erickson's authorial debut. With her background in software engineering and sales, Christine brings a fresh perspective to the often-daunting task of marketing a novel in today's digital landscape. The episode dives deep into the creation and promotion of Devon's novel, 'Theft of Fire.' Christine offers insights into the writing process and the book's themes, providing a behind-the-scenes look at the creative journey. But the real meat of the conversation focuses on the marketing strategies employed to capture readers' attention. Christine emphasizes the critical role of SEO in book promotion and discusses how engaging storytelling can be leveraged not just within the pages of a novel, but also in its marketing campaign. This episode is a must-listen for tech-savvy creatives looking to bridge the gap between their analytical skills and the art of promotion in the publishing world. Balancing Politics and Profits: Digital Strategies for Author Success In part 2 of 3 of episode 39 of Iron Age Marketing, host Nicky P I Christine Eriksen delve into the intricate world of political themes in literature, using the popular Expanse series as a prime example. The discussion highlights the delicate balance authors must strike when presenting diverse political views without losing readers, a skill crucial for creating engaging and thought-provoking narratives. This segment offers valuable insights for writers aiming to tackle complex societal issues in their work while maintaining broad appeal. The conversation then shifts gears to focus on the nuts and bolts of building an author's digital presence. Using Devin's experience on Twitter as a case study, Nicky P & Christine explore the impact of social media on book sales and author visibility. The episode also unpacks various monetization strategies for writers in the digital age, including the potential of platforms like Substack. For the tech-savvy audience, this part of the podcast offers a deep dive into the long-term planning required for content creation and potential book publishing, providing a roadmap for turning writing passion into a sustainable career in the online world. Long-Term Content Strategies: Podcasting, Storytelling, and Audiobook Marketing for Authors In the third & final segment of episode 39 of Iron Age Marketing, Nicky P and Christine Eriksen dive into the intricacies of podcast engagement and long-term content strategy. They explore effective techniques for keeping an audience engaged and emphasize the critical importance of maintaining relevance in the fast-paced digital landscape. This discussion is particularly valuable for tech-savvy content creators looking to build a loyal following over time. The conversation then shifts to the upcoming Kickstarter campaign for an audiobook version of Devon's novel, highlighting the growing importance of audio content in the publishing world. Nicky and Christine stress the significance of character-driven storytelling in audio production, offering insights that bridge the gap between traditional writing and modern audio formats. This segment provides a forward-looking perspective on content creation, emphasizing the need for authors to be intentional and strategic in their marketing efforts across various media platforms. For the podcast's nerd-oriented audience, this final part ties together technical marketing know-how with creative storytelling techniques, offering a holistic view of modern author marketing. Hopefully, today's episode with Christine Eriksen serves as both inspiration and education in your own journey to bring your creation to the world. Christine Eriksen Resources & Extra Media On Twitter: @AnEriksenWife http://www.devoneriksen.com On Amazon at amazon.com/Theft-Fire-Orbital-Space-1-ebook/dp/B0CJHQ4LZN Shill Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com

In today's episode of Iron Age Marketing, I talk to Arvid Nelson, writer of the forthcoming comic series Band Of Crows. Let's Meet Iron Age Creator Arvid Nelson Arvid Nelson has written for numerous outlets, including DC, Marvel, and Dark Horse, but he's best known his original series, Rex Mundi. His latest venture, The Band of the Crow, is a fantasy story inspired by his love of Edwardian fairy tales, Japanese cartoons from the 1980s, and heavy metal music. In his spare time he likes to write about himself in the third person. From Rejection to Success: Arvid's 20-Year Journey in Comics & Fantasy Writing In today's episode of Iron Age Marketing, host Nicky P chats with guest Arvid Nelson about his journey from music to comics and ultimately to fantasy writing. Arvid shares his experiences, getting kicked out of a band in college, forming a comic book club, and diving into the world of publishing. He reflects on the highs and lows of creating the comic Rex Mundy, including a crushing rejection from Image Comics that led to a breakdown in an airport, followed by eventual success. Arvid talks about his passion for history, mythology, and world-building, which has shaped his current project, The Band of the Crow. This fantasy novel, rooted in Indo-European linguistics and pre-Christian traditions, has been 20 years in the making, and Arvid's dedication to the story remains as strong as ever. Adapting to Creative Shifts: Writing, Marketing & Audience Tips Nicky P & Arvid reflect on the dramatic changes in the creative landscape over the past two decades, noting how career paths that seemed viable in 2005 are now quite different. Arvid discusses his journey in writing, emphasizing the significant difference between comic book writing and novel writing finding that having a novel ready to be published meant it needed to be fully edited beforehand, a process he found both challenging and enlightening. The conversation shifts to the marketing challenges faced by creators. Nicky & Arvid note the increasing burden on writers to manage their own marketing and the frustrations of balancing creative work with promotional efforts. Arvid reflects on his experiences with crowdfunding and the complexities of handling various marketing tasks, such as designing packaging and creating promotional materials. For Arvid, effective marketing means standing out in a crowded field and interrupting the constant barrage of information that people are bombarded with daily. "Dunking people's heads into toilets" is how he characterizes it, pointing out the difficulty of competing not just with other creators but with the overwhelming amount of content people are exposed to. How to Market Your Creative Project: Insights from Arvid & Nicky P Nicky P and Arvid continue by diving into the intricacies of marketing for creative projects and the intersection of art and commerce. Nicky P emphasizes the importance of having a solid system in place highlighting the need for an effective lead magnet to attract and retain the right audience, noting that it's more beneficial to focus on engaged followers rather than a large, uninterested crowd. Arvid shares insights from his experience with webcomics, specifically discussing the success of "Brother Matthew" as a lead magnet that built a loyal audience for "Rex Mundy." He reflects on the value of consistent content creation, even when it involves working for free, as it helps keep creators relevant and engaged with their audience. Arvid even recounts a pivotal moment when he discovered his comic had sold out in a New York City store, attributing this success to the free content strategy. The conversation naturally touches on the importance of building a network and audience well before a project is complete. Both Nicky P & Arvid appear to agree that waiting until a project is finished to start marketing is a big issue, as maintaining visibility and regular communication with your audience is crucial. Arvid discusses how brand recognition and high-profile endorsements, such as interest from Johnny Depp's production company, can significantly boost a project's success. Hopefully, today's episode with Arvid Nelson serves as both inspiration and education in your own journey to bring your creation to the world. Arvid Nelson Resources & Extra Media Xitter: @arvidthetwit My artist's twitter: @chlorenology Our YT channel: https://www.youtube.com/channel/UC7cQ7CApO8FPMRTFJQCZpIA Shill Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com