Episode 15
Promoting Irish green innovation with SustainabilityExamples, Andrew Sheehan explains more
In this interview we catch up with serial innovator Andrew Sheehan, to learn more about his latest interesting venture SustainabilityExamples, see more about it here. Who are we talking to? Is it a logical journey to what you are working on now? My nam...
Irish Tech News Audio Articles · Simon Cocking
March 30, 202610m 56s
Audio is streamed directly from the publisher (cdn.beyondwords.io) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this interview we catch up with serial innovator Andrew Sheehan, to learn more about his latest interesting venture SustainabilityExamples, see more about it here.
Who are we talking to? Is it a logical journey to what you are working on now?
My name is Andrew Sheehan, and my background spans accounting, marketing, and product. I originally trained and qualified as an accountant in 2013, but moved into marketing early in my career and have since spent nearly 20 years in marketing leadership roles across Ireland, the US, and the UK.
More recently, I worked as a fractional CMO and product marketing consultant for scaling technology companies through my (now dormant) consultancy, ProductMarketing.ie. Through that work, I found myself increasingly drawn to purpose-driven and climate-focused businesses – seeing both the ambition they had and the challenges they faced in communicating and executing on that ambition.
SustainabilityExamples with Andrew Sheehan
The idea for SustainabilityExamples.com started back in 2021, when I kept coming back to the same question: why is it so hard for companies to see what good looks like in practice…and which solutions can actually help them get there?
After several years of hands-on experience implementing a sustainability strategy with a previous employer, combined with working closely with GreenTech and other purpose-driven companies, that question turned into a clear opportunity.
What are you working on now?
I launched SustainabilityExamples.com in 2025 to help close that gap – making real-world climate action more visible, accessible, and easier to adopt and learn from. Since launching, we've already helped over 100 companies share their sustainability journey (progress, not perfection) while also showcasing the solutions enabling that progress. That's been incredibly rewarding and reinforces that this is a problem worth solving.
As a qualified accountant in addition to 20 years of marketing experience, I recently went back to the classroom to study corporate sustainability before leaving my job and pivoting fully into the world of climate entrepreneurship to bring a rare blend of marketing strategy and storytelling to drive progress in this space through SustainabilityExamples.com.
What is SustainabilityExamples.com?
SustainabilityExamples.com is a corporate sustainability engagement platform – think of it as the "Product Hunt for Sustainability". The place to launch and discover examples of solutions and initiatives driving real progress, every day. At it's core, it's about making sustainability action visible, adoptable, and commercially rewarding.
We're primarily speaking to founders and operators building GreenTech and CleanTech companies, as well as sustainability leaders driving the sustainability strategy inside mid-to-large organisations. They're all trying to answer the same questions: "What are other companies doing, who are they doing it with…and is it working?"
The journey to building SustainabilityExamples.com came from seeing how fragmented and siloed that process is. Companies don't lack intent…they lack visibility into credible, verified and real-world examples they can trust and act on.
We also recognise how terrifying it is for companies to openly talk about their progress out of fear of greenwashing and beyond. Companies can communicate with confidence among like-minded peers and stakeholders who value progress over perfection while instilling trust on the platform through built in verification and accountability tools.
What are you currently working on now?
Right now, we're focused on growing the platforms ecosystem – one companies solution is another companies initiative: Increasing the volume of high-quality corporate initiatives and case studies of solutions being shared for business leaders to learn from, champion, and adopt. Improving discovery features so business leaders can quickly find relevant, actionable examples of initiatives and case studies to impleme...
Who are we talking to? Is it a logical journey to what you are working on now?
My name is Andrew Sheehan, and my background spans accounting, marketing, and product. I originally trained and qualified as an accountant in 2013, but moved into marketing early in my career and have since spent nearly 20 years in marketing leadership roles across Ireland, the US, and the UK.
More recently, I worked as a fractional CMO and product marketing consultant for scaling technology companies through my (now dormant) consultancy, ProductMarketing.ie. Through that work, I found myself increasingly drawn to purpose-driven and climate-focused businesses – seeing both the ambition they had and the challenges they faced in communicating and executing on that ambition.
SustainabilityExamples with Andrew Sheehan
The idea for SustainabilityExamples.com started back in 2021, when I kept coming back to the same question: why is it so hard for companies to see what good looks like in practice…and which solutions can actually help them get there?
After several years of hands-on experience implementing a sustainability strategy with a previous employer, combined with working closely with GreenTech and other purpose-driven companies, that question turned into a clear opportunity.
What are you working on now?
I launched SustainabilityExamples.com in 2025 to help close that gap – making real-world climate action more visible, accessible, and easier to adopt and learn from. Since launching, we've already helped over 100 companies share their sustainability journey (progress, not perfection) while also showcasing the solutions enabling that progress. That's been incredibly rewarding and reinforces that this is a problem worth solving.
As a qualified accountant in addition to 20 years of marketing experience, I recently went back to the classroom to study corporate sustainability before leaving my job and pivoting fully into the world of climate entrepreneurship to bring a rare blend of marketing strategy and storytelling to drive progress in this space through SustainabilityExamples.com.
What is SustainabilityExamples.com?
SustainabilityExamples.com is a corporate sustainability engagement platform – think of it as the "Product Hunt for Sustainability". The place to launch and discover examples of solutions and initiatives driving real progress, every day. At it's core, it's about making sustainability action visible, adoptable, and commercially rewarding.
We're primarily speaking to founders and operators building GreenTech and CleanTech companies, as well as sustainability leaders driving the sustainability strategy inside mid-to-large organisations. They're all trying to answer the same questions: "What are other companies doing, who are they doing it with…and is it working?"
The journey to building SustainabilityExamples.com came from seeing how fragmented and siloed that process is. Companies don't lack intent…they lack visibility into credible, verified and real-world examples they can trust and act on.
We also recognise how terrifying it is for companies to openly talk about their progress out of fear of greenwashing and beyond. Companies can communicate with confidence among like-minded peers and stakeholders who value progress over perfection while instilling trust on the platform through built in verification and accountability tools.
What are you currently working on now?
Right now, we're focused on growing the platforms ecosystem – one companies solution is another companies initiative: Increasing the volume of high-quality corporate initiatives and case studies of solutions being shared for business leaders to learn from, champion, and adopt. Improving discovery features so business leaders can quickly find relevant, actionable examples of initiatives and case studies to impleme...