Ep. 001 | Your Personal Brand Visibility Starts Here
Invisible to Invincible Podcast: Marketing and Branding for High Achievers
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Show Notes
In this pilot episode, host Kendra Losee dives into the art and importance of personal branding. From sharing her own experiences of job instability leading to her creating her own company and prioritizing her personal brand, to the power of becoming an authority in your field, this episode is packed with insights based on her firsthand experiences.
Specifically, Kendra:
- Shares her background of being laid off 6 times but continually reinventing her career
- What are the common (and consistent) themes from fellow entrepreneurs and employees
One Problem: Lacking Personal Brand
- The impact she felt firsthand about not making time for personal branding while progressing in her corporate career
- How building a community, platform, and influence could have eased transitions
- The importance of intentionally developing your brand and expertise
The Solution: Create an Authority Platform
- Crucial tips for choosing an ideal foundation channel to spotlight your perspectives
- Breaking down characteristics to analyze to choose blogs, podcasts, video, etc.
- Strategies to improve consistency, measure impact, and gradually expand authority
Key Takeaways
- You need to be proactively showcasing your genius (the world is waiting for your story)
- Small action steps you can take to start shifting momentum today
- Share your progress made by building expertise through platforms
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