Creating a Culture-Focused Hiring Process: Catarina Matias' Innovative Approach

In this episode of Invest in Yourself: the Digital Entrepreneur Podcast, host Phil Better interviews Catarina Matias, a hospitality industry veteran turned digital entrepreneur. Catarina shares her journey from managing hotels to creating Recruit Me, an innovative app designed to transform the hiring process.

Ever wondered how a health food snack delivery business could inspire an app that revolutionizes recruitment? Curious about how Catarina manages to run two vastly different companies simultaneously? You'll learn the answers to these questions and more as we delve deep into Catarina’s inspiring entrepreneurial journey.

Phil and Catarina also explore why she believes most companies have a hiring problem rather than a retention problem and how her app, Recruit Me, addresses this issue. Discover the strategies Catarina uses to get her app into the hands of students and local businesses and how these grassroots efforts are driving its success.

Towards the end, Catarina recounts a powerful story from her hospitality days that underscores the importance of small gestures and how they can make a significant impact, motivating her to keep pushing forward in her entrepreneurial ventures. Tune into this episode for invaluable insights and remember to always invest in yourself.
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Connect with our Guest:
Websites: https://www.catarinacmatias.com/ or https://recruitme-app.com/
Facebook: https://www.facebook.com/recruitmeappfacebook/
Instagram: https://www.instagram.com/catarinacmatias/
LinkedIn: https://www.linkedin.com/in/catarina-matias-232129a3/
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Learn more about our Guest:


Catarina MatiasCatarina Matias’ expertise comes from her tenure in the hospitality industry. Catarina is a proud Pennsylvania State University Alumni, where she received her BS in Hospitality Management and Minor in Business. Her tenure with the hospitality industry started with Hershey Entertainment, and most recently continued with Hotels Unlimited. She oversaw daily operations for each of the hotels in their portfolio, including a combination of full and select service properties with brands such as Marriott, Hilton and IHG. Additionally, she was responsible for the devising of new business strategies, including recruitment, hiring, training, mentoring and development of all property level management personnel, and was involved in corporate compliance and budgetary reviews. A member of the International Society of Business Leaders, in 2019 Catarina was chosen as one of Hotel Management’s 30 Under 30 top rising stars in the hotel industry. A respected voice in the hospitality industry, Catarina exudes all the qualities of a polished professional.
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Embark on a transformative journey with "Invest In Yourself: The Digital Entrepreneur Podcast," an illustrious and award-winning series tailored for dreamers trapped in the corporate grind. Hosted by the dynamic Podcast Mogul Phil Better, this podcast serves as a guiding light for ambitious millennials yearning to break free from the corporate shackles and rediscover the liberating dreams of their childhood.Phil Better engages in insightful conversations with Digital Entrepreneurs hailing from diverse corners of the globe and various industries. Tune in as they unravel the secrets of successful entrepreneurship and delve into the art of self-investment. Uncover the essential skills, mindset shifts, and strategies to forge your path to financial freedom and fulfillment.If you're a 30-year-old visionary seeking an escape from the corporate maze, longing for the tranquil life promised in your youth, this podcast is your compass. Join us as we explore the untapped possibilities at your fingertips, and let the stories of thriving entrepreneurs inspire you to carve out your destiny. It's time to break free, invest in yourself, and turn those childhood dreams into a reality. Welcome to a world where your aspirations take center stage.

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