170. Why Content Marketing is Still Important and How to Do it Right with Lindsay Tigar
Into The Wild · Renee Warren
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Show Notes
Hey you wild women!
Ready to unlock the true potential of content marketing and expand your brand's online presence?
Today we're shining a spotlight on the triple threat of visibility: content marketing, storytelling, and media mentions. My guest, Lindsay Tigar, is an award-winning journalist and founder of an editorial-first content marketing company named after her namesake, Tigar Agency. Lindsay is a master communicator whose work has been featured in dozens of top-tier publications including Travel + Leisure, CNN, USA Today, Martha Stewart, Brides and many others.
We're diving into all things SEO, PR pitching, and everyone's new favorite friend — ChatGPT. Lindsay also guides us through her process for creating a content editorial calendar, so you can plan, strategize, and execute your content with purpose.
Grab your notebook, a cup of coffee, and join us for a chat that will transform the way you approach content marketing.
In this episode, you will learn about:
- The benefits of storytelling in content marketing
- Why Chat GPT will never replace human touch
- The importance of content marketing in media mentions
- What founders get wrong about the media
- Common mistakes people make with SEO & content marketing
- Tips for creating a killer content editorial calendar
What it means to be a wild woman:
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Giving yourself permission to adapt and change as your career & life evolves.
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