PLAY PODCASTS
Insurance Secrets With Peter Roberts

Insurance Secrets With Peter Roberts

Welcome to the "Insurance Secrets Podcast," hosted by entrepreneur and co-owner of Legacy Family Life Insurance Agency, Peter Roberts.

Peter Roberts

82 episodesEN

Show overview

Insurance Secrets With Peter Roberts has been publishing since 2023, and across the 3 years since has built a catalogue of 82 episodes. That works out to roughly 30 hours of audio in total. Releases follow a fortnightly cadence.

Episodes typically run ten to twenty minutes — most land between 11 min and 28 min — with run-times ranging widely across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed 2 months ago, with 5 episodes already out so far this year. The busiest year was 2024, with 42 episodes published. Published by Peter Roberts.

Episodes
82
Running
2023–2026 · 3y
Median length
15 min
Cadence
Fortnightly

From the publisher

Welcome to the "Insurance Secrets Podcast," hosted by entrepreneur and co-owner of Legacy Family Life Insurance Agency, Peter Roberts. In this podcast, you will learn how to attract more customers, recruit top talent, increase profits, and effectively build an insurance agency. Join us as we embark on the journey of building our 100 million dollar agency, with each episode documenting our progress and sharing key insights. Tune in to discover industry secrets and strategies for success in the competitive world of insurance. Our Agency Is Hiring: https://careers.legacyfamilylife.com/

Latest Episodes

View all 82 episodes

Ep 820 to 21 sales in 3 weeks| Ep.82

Evan showed up to his first IMO and walked into an empty office. No computers. No people. No system. He got burned at a second company he found on Instagram. Spent his last dollar on leads that turned out to be wrong numbers. He was applying to jobs at Costco when everything changed.3 weeks later — 21 sales. $17,865 AP.This one is for every agent who's been lied to and is almost done.

Mar 31, 202639 min

Ep 81$10K/Mo Selling Insurance Is Hard (Until You Do This) |Ep.81

Episode DescriptionI was 6 months into the life insurance business, doing everything my upline told me — buying leads, making dials, buying more leads — and I still wasn't making $10,000 a month. Some months I was actually losing thousands of dollars. I felt stuck, scared, and ready to quit.In this episode, I break down the 3 specific changes I made that took me from struggling to pay my bills to consistently earning over $10,000 every single month. These same changes helped me sell over $550,000 in premium my first year and build an agency that's now doing over $1 million in monthly sales.I'm giving you all the tools and lessons I learned the hard way — so you don't have to struggle like I did.Show NotesChange #1 — Fix Your Sales ProcessUse ONE winning script. Stop rotating through dozens of scripts. Build a single proven script with a clear flow: intro → medical section → credibility section → qualifying questions → pitch → present options → close → objection handling.Learn underwriting. Don't just sell 1–3 products your upline told you to push. Learn how to match products to clients' health conditions (diabetes, COPD, etc.) so you're offering real value — fewer objections, higher close rates.Master objection handling. Use the 3-loop method for intro objections: (1) Acknowledge + overcome, (2) Acknowledge + pattern interrupt + overcome, (3) Acknowledge + set a fake appointment + overcome. Do the same for closing objections. Role play relentlessly and review your calls.Understand product commissions. Know the difference between simplified issue and guaranteed issue. Aim for 80% simplified / 20% guaranteed issue. Take the 9-month advance — you need the cash flow to reinvest in your systems.Change #2 — Build a Tracking SystemTrack your daily KPIs: dials, contacts, presentations, and sales. Goal: 10 contacts/day → 5 presentations/day → 2 sales/day.Track your 30-day cash: What the carrier actually pays you based on compensation rate, product type, and commission rate.Track your mix of business: Monitor your simplified vs. guaranteed issue ratio.Track all expenses: Leads, systems, chargebacks — down to the penny, day by day.Track your 12-month cash: Residual income from months 10, 11, and 12. This is where the business becomes truly profitable.Track profit per day, placement rate, and chargebacks.Use one business bank account with a tool like QuickBooks or Rocket Money to run a monthly P&L.Change #3 — Build Real SystemsTake control of your leads. Stop relying on shared leads at $25/lead going to 3 agents. Learn to generate your own leads through Facebook ads or other channels.Speed to lead matters. Contact new leads within minutes, not hours. Use a system that alerts you immediately so you're the first call they get.Build a customer retention system. Don't just sell and move on. Call clients monthly for the first 3 months — if they make it to month 3, they typically stay for the year. Save lapsing policies by calling carriers and rebooking payments.Create a repeatable daily system. Leads come in → contact fast → run your sales process → track your numbers → nurture unconverted leads with emails and drip campaigns. Repeat 6 days a week.Key TakeawayStop flying blind. Build a winning script, track every number, and create systems that produce reliable, duplicatable results. The data tells the story — face it, fix it, and the money follows.Links & Resources🔗 I'm Hiring Agents: https://careers.legacyfamilylife.com/📚 My Free Sales Course + Scripts: https://www.skool.com/master-final-expense-sales-4497/aboutJoin My TeamI'm hiring. If you want to build an insurance business or grow inside our FREE leads + $50k salary opportunity, I would like to meet you. It's simple: we have the BEST leads, the BEST culture, and the BEST training. We have a repeatable sales system that will help you sell $40k/mo like clockwork.This is NOT an MLM agency. We do not hire everyone — we only hire winners.Want to build your own business with our systems? You can also be a broker with our company.

Feb 28, 202623 min

Ep 803 Agents Sell $40k Every Month | Ep.80

Join My Insurance Sales Team: https://careers.legacyfamilylife.com/My Free Sales Course + Scripts: https://www.skool.com/master-final-expense-sales-4497/aboutDo you want to join my team?I'm hiring. If you want to build an insurance business or grow inside our FREE leads + salary opportunity, I would like to meet you. It's simple: we have the BEST leads, the BEST culture, and the BEST training. We have a repeatable sales system that will help you sell $40k/Mo, like clockwork. Plus, this is not an MLM agency. We do not hire everyone; we only hire winners.

Feb 24, 202655 min

Ep 79NEW Agent Sells $35,000 AP in First Month| Ep.79

Join My Insurance Sales Team: https://careers.legacyfamilylife.com/My Free Sales Course + Scripts: https://www.skool.com/master-final-expense-sales-4497/aboutDo you want to join my team?I'm hiring. If you want to build an insurance business or grow inside our FREE leads + salary opportunity, I would like to meet you. It's simple: we have the BEST leads, the BEST culture, and the BEST training. We have a repeatable sales system that will help you sell $40k/Mo, like clockwork. Plus, this is not an MLM agency. We do not hire everyone; we only hire winners.Apply here:https://careers.legacyfamilylife.com/

Jan 31, 202647 min

Ep 78Masterclass: 3 Lessons That Make Insurance Sales Easy |Ep.78

Join My Insurance Sales Team: https://careers.legacyfamilylife.com/My Free Sales Course + Scripts: https://www.skool.com/master-final-expense-sales-4497/aboutDo you want to join my team?I'm hiring. If you want to build an insurance business or grow inside our FREE leads + salary opportunity, I would like to meet you. It's simple: we have the BEST leads, the BEST culture, and the BEST training. We have a repeatable sales system that will help you sell $40k/Mo, like clockwork. Plus, this is not an MLM agency. We do not hire everyone; we only hire winners.Apply here:https://careers.legacyfamilylife.com/

Jan 24, 202639 min

Ep 77From Failing Agent to $35K in One Month –Derek's Story | Ep. 77

Join My Insurance Sales Team: https://careers.legacyfamilylife.com/My Free Sales Course + Scripts: https://www.skool.com/master-final-expense-sales-4497/aboutDo you want to join my team?I'm hiring. If you want to build an insurance business or grow inside our FREE leads + salary opportunity, I would like to meet you. It's simple: we have the BEST leads, the BEST culture, and the BEST training. We have a repeatable sales system that will help you sell $40k/Mo, like clockwork. Plus, this is not an MLM agency. We do not hire everyone; we only hire winners.Apply here:https://careers.legacyfamilylife.com/

Dec 27, 202533 min

Ep 76NEW Agent Made $17,000 Profit in 30 Days | Ep 76

Dec 24, 202532 min

Ep 75From $2k To $15k |Ep.73

Join My Insurance Sales Team: https://careers.legacyfamilylife.com/All my FREE resources + Scripts: https://www.skool.com/master-final-expense-sales-4497/aboutMost life insurance agents struggle to make money. I make this free content in the hopes that you use it to improve your sales skills enough to partner with us.My Mission is to help agents ACTUALLY provide for their families, by serving and helping people

Dec 13, 202517 min

Ep 74The Insurance MLM Trap| Ep.74

Join My Insurance Sales Team: https://careers.legacyfamilylife.com/All my FREE resources + Scripts: https://www.skool.com/master-final-expense-sales-4497/aboutMost life insurance agents struggle to make money. I make this free content in the hopes that you use it to improve your sales skills enough to partner with us.My Mission is to help agents ACTUALLY provide for their families, by serving and helping people

Dec 8, 202529 min

Ep 733 Things I Did To Become Great At Selling Insurance | Ep.73

oin My Insurance Sales Team: https://careers.legacyfamilylife.com/All my FREE resources + Scripts: https://www.skool.com/master-final-expense-sales-4497/aboutMost life insurance agents struggle to make money. I make this free content in the hopes that you use it to improve your sales skills enough to partner with us.My Mission is to help agents ACTUALLY provide for their families, by serving and helping people

Nov 23, 202528 min

Ep 72How To Become An Insurance Agent | Ep. 72

Want to Join My Insurance Sales Team? Go Here: https://careers.legacyfamilylife.com/Join My FREE SKOOL Community (FREE COURSE Inside): https://www.skool.com/master-final-expense-sales-4497/aboutI'm HIRING! We help insurance agents make SIX figures with FREE leads, and NO chargebacks.For everyone else, I make money selling life insurance. I make this free content in the hopes that you use it to improve your sales skills enough to partner with us.My Mission is to help agents ACTUALLY provide for their families, by serving and helping people

Nov 2, 202522 min

Ep 71Do This With Your Commission Check

Want to Join My Insurance Sales Team? Go Here: https://careers.legacyfamilylife.com/Join My FREE SKOOL Community (FREE COURSE Inside): https://www.skool.com/master-final-expense-sales-4497/aboutI'm HIRING! We help insurance agents make SIX figures with FREE leads, and NO chargebacks.For everyone else, I make money selling life insurance. I make this free content in the hopes that you use it to improve your sales skills enough to partner with us.My Mission is to help agents ACTUALLY provide for their families, by serving and helping people

Oct 26, 202511 min

Ep 70Agent Sold $363k In 10 Months Over The Phone|Ep.70

Want to Join My Insurance Sales Team? Go Here: https://careers.legacyfamilylife.com/Join My FREE SKOOL Community (FREE COURSE Inside): https://www.skool.com/master-final-expense-sales-4497/aboutI'm HIRING! We help insurance agents make SIX figures with FREE leads, and NO chargebacks.For everyone else, I make money selling life insurance. I make this free content in the hopes that you use it to improve your sales skills enough to partner with us.My Mission is to help agents ACTUALLY provide for their families, by serving and helping people

Oct 19, 202542 min

Ep 69From Mechanic to $50K/Month – Mason’s Story | Ep.69

Want to Join My Insurance Sales Team? Go Here: https://careers.legacyfamilylife.com/Join My FREE SKOOL Community (FREE COURSE Inside): https://www.skool.com/master-final-expense-sales-4497/aboutI'm HIRING! We help insurance agents make SIX figures with FREE leads, and NO chargebacks.For everyone else, I make money selling life insurance. I make this free content in the hopes that you use it to improve your sales skills enough to partner with us.My Mission is to help agents ACTUALLY provide for their families, by serving and helping people

Oct 11, 202538 min

Ep 68How to Overcome EVERY Insurance Objection (Word-for-Word Script)

Want to Join My Insurance Sales Team? Go Here: https://careers.legacyfamilylife.com/Join My FREE SKOOL Community (FREE COURSE Inside): https://www.skool.com/master-final-expense-sales-4497/aboutI'm HIRING! We help insurance agents make SIX figures with FREE leads, and NO chargebacks.For everyone else, I make money selling life insurance. I make this free content in the hopes that you use it to improve your sales skills enough to partner with us.My Mission is to help agents ACTUALLY provide for their families, by serving and helping people

Sep 21, 202539 min

Ep 67How to Succeed Fast As A New Life Insurance Agent | Ep.67

Want to Join My Insurance Sales Team? Go Here: https://careers.legacyfamilylife.com/

Sep 6, 202522 min

Ep 66The $71,000/Month Blueprint for Life Insurance Agents

Want to Join My Insurance Sales Team? Go Here: https://careers.legacyfamilylife.com/Join My FREE SKOOL Community (FREE COURSE Inside): https://www.skool.com/master-final-expense-sales-4497/aboutGet you life insurance license fast with my recommended pre-licensing course: https://getyourinsurancelicense.com/peter-roberts149?am_id=peter1618I'm HIRING! We help insurance agents make SIX figures with FREE leads, and NO chargebacks.For everyone else, I make money selling life insurance. I make this free content in the hopes that you use it to improve your sales skills enough to partner with us.My Mission is to help agents ACTUALLY provide for their families, by serving and helping people

Aug 24, 202540 min

Ep 65The $71,000/Month Blueprint for Life Insurance Agents|

Want to Join My Insurance Sales Team? Go Here: https://careers.legacyfamilylife.com/Join My FREE SKOOL Community (FREE COURSE Inside): https://www.skool.com/master-final-expense-sales-4497/aboutGet you life insurance license fast with my recommended pre-licensing course: https://getyourinsurancelicense.com/peter-roberts149?am_id=peter1618I'm HIRING! We help insurance agents make SIX figures with FREE leads, and NO chargebacks.For everyone else, I make money selling life insurance. I make this free content in the hopes that you use it to improve your sales skills enough to partner with us.My Mission is to help agents ACTUALLY provide for their families, by serving and helping people

Aug 23, 202540 min

Ep 64Chat GPT Tells Us Why Agents Fail | Ep.64

Want to Join My Insurance Sales Team? Go Here: https://careers.legacyfamilylife.com/Join My FREE SKOOL Community (FREE COURSE Inside): https://www.skool.com/master-final-expense-sales-4497/aboutI'm HIRING! We help insurance agents make SIX figures with FREE leads, and NO chargebacks.For everyone else, I make money selling life insurance. I make this free content in the hopes that you use it to improve your sales skills enough to partner with us.My Mission is to help agents ACTUALLY provide for their families, by serving and helping people

Aug 23, 202520 min

Ep 63How To Sell $71k Ap In 30 Days | Ep.63

Want to Join My Insurance Sales Team? Go Here: https://careers.legacyfamilylife.com/Join My FREE SKOOL Community (FREE COURSE Inside): https://www.skool.com/master-final-expense-sales-4497/aboutGet you life insurance license fast with my recommended pre-licensing course: https://getyourinsurancelicense.com/peter-roberts149?am_id=peter1618I'm HIRING! We help insurance agents make SIX figures with FREE leads, and NO chargebacks.For everyone else, I make money selling life insurance. I make this free content in the hopes that you use it to improve your sales skills enough to partner with us.My Mission is to help agents ACTUALLY provide for their families, by serving and helping people

Aug 17, 202525 min
© 2026 Peter Roberts