Inspiring Women with Laurie McGraw

Laurie McGraw is speaking with Inspiring Woman Sumi Pitroda, an attorney with the AMA with a clear vision that supporting women is key to growing her own career while building her network for success. Sumi Pitroda, JD “Convene, understand, amplify, elevate.” Professional Bio: Sumi Pitroda is Senior Assistant General Counsel at the American Medical Association. She practices within the area of corporate transactions, specializing in data privacy matters. Sumi completed her B.S. degree at the University of Illinois in 2004 and her Juris Doctor certificate at the Chicago-Kent College of Law in 2008. During law school, she worked full-time as an IT consultant for Deloitte, leveraging the technology aspects of her background and training. After graduation from law school, Sumi joined the top-ranked law firm of Sidley Austin, where she practiced corporate transactional law with a focus in technology transactions. Her work on the Aon-Hewitt merger led to her role as in-house counsel for Aon Corporation in 2011. At Aon, she built a secondary focus in data privacy prior to joining the American Medical Association (AMA) in 2016. Her aim was to apply her growing portfolio of experience to the healthcare industry, which appealed to her core areas of interest (education and health). Sumi co-founded and leads the Women Inspired Now (WIN) employee resource network at the AMA. She is also a certified yoga instructor (RYT 200) and teaches yoga/meditation at the AMA. Outside of work, Sumi volunteers and supports Namaste Charter School, a charter school located in the west side of Chicago focused on promoting equity by addressing the health and wellness needs of its student population that struggles with poor health and childhood obesity. Sumi enjoys translating detailed and complex legal analyses into macro summaries for broader understanding and consumption. Macro-level thinking driven by micro-level knowledge. You can follow Sumi on LinkedIn and Instagram @Sumi_pit Read the transcript here.

Laurie McGraw is speaking with Inspiring Woman Dr. CV Harquail, author of Feminism: A Key Idea in Business and a lifelong advocate for feminism. CV Harquail, PhD, Author, Feminism: A Key Idea in Business, Co-Founder, Feminists At Work CV Harquail, PhD, is an author, management scholar, consultant, writer, and tool maker. Her new book, Feminism: A Key Idea in Business and Society (Routledge, 2020), is the first to analyze business from a feminist perspective and to propose a feminist business praxis. CV is the co-founder of FeministsAtWork.com (a feminist business practice consultancy) and co-founder/producer of the Entrepreneurial FeministForums.com, a conference and community for feminist entrepreneurs. She is the designer of the Feminist Business Model Canvas and Feminist Business Toolkit. She serves as a mentor and design team member in the Fifth Wave Feminist Business Accelerator, an initiative of the Canadian Film Centre’s Media Lab. CV advocates that we craft our work, design our products, set our ambitions, run our companies, and partner with our stakeholders in ways that lead us and our businesses to advance social justice and promote flourishing for everyone. CV holds a PhD in Management and Organizations from the Ross School of Business, University of Michigan. She taught Leadership and Organizational Change at the Darden School of Business, University of Virginia for nine years before moving to Stevens Institute of Technology, where she taught the capstone undergraduate management practicum in Entrepreneurship. She has published her award-winning research in journals such as Administrative Science Quarterly, Academy of Management Journal, Academy of Management Review, and Organization Studies. To learn more about feminist business practice, generativity as a business strategy, and business as social change, sign up for her newsletter and check out her work at cvharquail.com. Follow @cvharquail on twitter and Instagram. Read the transcript here.

Laurie McGraw is speaking with Inspiring Woman Dr. YiDing Yu, practicing physician, executive, serial entrepreneur, YiDing Yu, MD, Chief Medical Officer Dr. YiDing Yu, MD, is a practicing physician and serial entrepreneur passionate about transforming the way we imagine and deliver healthcare. Named woman entrepreneur of the year in 2018 by the Cartier Women’s Initiative Awards, YiDing is a skilled business operator and passionate public speaker who has launched and scaled innovations across the healthcare ecosystem. Prior to Olive, YiDing was Chief Medical Officer at Verata Health, a top venture-backed AI company, where she led marketing, customer success, and payer partnerships, and pioneered Frictionless Prior Authorization® for payers and providers. She also founded and served as CEO of Twiage, an award-winning healthcare tech platform for emergency responders. YiDing began her career at Mass General Brigham, where she received the President’s Prize of Value-Based Healthcare Delivery. She’s also served as Chief Innovation Engineer of Atrius Health, a $2B health system in Boston, MA. Recognized throughout her career for her groundbreaking work, YiDing has won top innovation prizes from the American Heart Association, the American Medical Association, and the Cleveland Clinic. You can follow Dr. YiDing Yu on LinkedIn. Read the transcript here.

Laurie McGraw is speaking with Inspiring Woman Donna Thompson, RN, MS, CEO of Access Community Health Network, one of the largest FQHC networks in the country serving 180,000 patients across its 35 health centers in Chicago. Donna Thompson, R.N., M.S., Chief Executive Officer For more than 30 years, Donna Thompson has been on the front lines of patient care delivery. When Donna first joined Access Community Health Network (ACCESS) as Chief Operating Officer in 1995, she was very familiar with the difficulties that patients faced due to their lack of access to primary and preventive care. Now as ACCESS’ CEO since 2004, Donna demonstrates daily how a focused commitment to high quality community health care can save lives, revitalize communities, and preserve the possibility of a healthy life for hundreds of thousands of patients across the Chicagoland area. Spearheading growth and quality at ACCESS Through its mission, ACCESS provides high quality, comprehensive community-based health care in the area’s most underserved communities. In her years as CEO, Donna has led ACCESS to become one of the largest federally qualified health center (FQHC) organizations in the country. ACCESS provides an integrative health home for patients in each of its 35 health center locations across the greater Chicago area, including suburban Cook and DuPage counties. Under Donna’s leadership, ACCESS has developed a model of health care that helps patients navigate the gap between community-based care and other critical resources from vital hospital services to community support services. ACCESS has been continuously accredited by the Joint Commission since 2000 and received National Committee for Quality Assurance (NCQA) Patient-Centered Medical Home (PCMH) designation for each of its eligible health centers since 2015. Believing in the value of strong community partnerships, four ACCESS centers are co-located with other organizations, such as the Gary Comer Youth Center and the DuPage County Health Department, to better address resident needs comprehensively. Strongly believing in an integrative health model that decreases the barriers to optimal health and wellness, Donna has successfully led ACCESS in redesigning its care delivery system with enhanced focus on care coordination that goes ‘beyond the walls’ while embedding resources that address food, transportation and housing. Understanding the complexities of the opioid crisis, ACCESS is also licensed in the State of Illinois for Substance Use Prevention and Recovery (SUPR) allowing for a more extensive integration of primary care with addiction disorder support and treatment. Keeping the focus on providing solutions to health inequities, ACCESS has invested in long-term partnerships for teaching and research. ACCESS’ broad partnerships enable community-based research to address health disparities and to share those best practices within the community. In 2015, ACCESS opened its NIH-funded ACCESS Center for Discovery and Learning in Chicago’s Englewood community alongside a community health center and an integrative resource center. Championing early cancer detection As a community organizer concerned with effecting change beyond the health center walls, Donna organized the Stand Against Cancer program in 2002, bringing together more than 1,400 women, elected officials and faith leaders representing every religious denomination, race, ethnicity and age group to advocate for increased funding for breast and cervical cancer screenings. As a result of this advocacy effort, the State of Illinois allocated nearly $4 million annually to the Stand Against Cancer program, to reach women in faith communities to promote early detection and offer screenings and follow-up care for those who are underinsured and uninsured. While the State of Illinois terminated the program in 2015 due to the state budget crisis, ACCESS continues to advocate for reinstating the program. On Mother’s Day in 2007, Donna launched Pin-A-Sister/Examinate Comadre, bringing together members of predominantly African-American and Hispanic congregations to recognize breast cancer survivors and provide education around the importance of breast health and regular preventive screenings. To date, this faith-based breast cancer awareness campaign has reached more than one million people in churches, community organizations and correctional centers during its signature events surrounding Mother’s Day and has touched more than four million individuals through media outreach efforts locally, nationally and, even internationally. Other appointments and acknowledgments Donna received her bachelor of science degree from DePaul University in 1986, as well as her master’s degree of science in nursing administration in 1989. Donna was named a Robert Wood Johnson Foundation Executive Nurse Fellow in 2003. She received the 2007 Chicago Athena Award for her leadership in developing community health and was recognized as one of Chicago

Laurie McGraw is speaking with Inspiring Woman Caitlin Fleming, Chief of Staff at Transcarent. Caitlin Fleming is Chief of Staff at Transcarent where she leads strategic initiatives and advises on growth and operations. Prior to joining Transcarent, she built and managed value-based health and social services at Haven, Optum, Social Finance, and the White House. While at Haven, she developed and launched innovative care models that spanned navigation, primary care, behavioral health, and specialty care. As a product and strategy leader at Optum, she managed tech-enabled population and behavioral health services. Through her work at the White House and Social Finance, she led the development of some of the country’s first social impact bonds – a public-private impact investment in which payment is based on measurable improvements in clients’ lives, including health, education, employment, and housing stability. She holds an MBA and MPP from Harvard University and a BA from Carleton College. When Caitlin isn’t fixing healthcare, you can find her exploring the trails of Maine, working on DIY house projects, or (attempting to) recreate the latest treat from the Great British Baking Show. She lives in Portland, ME with her partner, Scott. You can follow Caitlin on LinkedIn and @caitlinfleming on Twitter. Read the transcript here.

Laurie McGraw is speaking with Inspiring Woman Dr. Barbara Levy, a lifelong advocate for women’s health. Barbara Levy, M.D., FACOG, FACS, is a lifelong advocate for advancing the quality of women’s health. Dr. Levy has co-founded Prenome and is president of UroShape, LLC, medical device companies that focus on women’s health issues and alleviating pelvic pain. She was elected as the first female president of AAGL in 1994-1995. Dr. Levy was in private practice in comprehensive holistic women’s health for over 30 years, and served as a Medical Director for Women’s and Children’s Services for the Franciscan Health System in Washington State. Dr. Levy served two terms as chair of the American Medical Association Resource Based Relative Value Scale Update Committee (RUC) advocating for fair payment for physicians, and she is currently an editorial panel member for CPT. She has served as a reviewer and editor for several medical journals, including Obstetrics & Gynecology, American Journal of Obstetrics and Gynecology, JAMA, JMIG, Fertility and Sterility. In 2012 Dr. Levy joined the American College of Obstetricians and Gynecologists (ACOG) as the first full-time woman physician leader. Serving as Vice President of Health Policy at ACOG Dr. Levy directed the expansion of the Advocacy Division to support the Office of Global Women’s Health reducing maternal mortality and building sustainable capabilities in several countries. She built a quality, safety and informatics team dedicated to supporting improvement in health care for women and launched the Birth Registry to improve inequities in maternity care. In addition, Dr. Levy supported and grew ACOG’s commitment to contraceptive access, post-partum contraception and menopause management. Dr. Levy graduated magna cum laude from Princeton University. She obtained her medical degree from the University of California, San Diego, followed by an internship and residency at the Oregon Health Sciences University. Dr. Levy has been a vocal advocate for women’s health with appearances on The Oprah Winfrey Show and multiple other media outlets. Her research interests span from outcomes research in minimally invasive gynecologic surgery to optimizing care for women with chronic pelvic pain. Her clinical work focused on evidence-based, equitable, comprehensive care for women throughout their life course. She has published and co-authored over 85 studies. **Post recording Inspiring Women, Dr. Barbara Levy announced that she has co-founded Prenome and has taken the role of President of UroShape, LLC, medical device companies that focus on women’s health issues and alleviating pelvic pain. You can follow Dr. Barbara Levy on LinkedIn. Read the transcript here.

Laurie McGraw is speaking with Inspiring Woman Kelsey Prestesater who discusses how she forces herself to pursue new opportunities even when that means facing the uncomfortable. Kelsey Prestesater is a Senior Consultant at Ernst & Young where she provides strategic guidance to organizations seeking to modernize their finance operations, with a focus on automation and costing. Kelsey has an MBA with concentrations in Business Analytics and Consulting from the University of Notre Dame, where she graduated with honors, and an undergraduate degree from the Kelley School of Business at Indiana University majoring in Finance, Operations Management and International Business. While at Notre Dame, Kelsey was selected to participate in the Meyer Business on the Front Lines Program, where she partnered with non-profit organizations in Colombia supporting farmers transitioning out of illicit economies by finding new and innovative ways to earn sustainable incomes. Prior to attending Notre Dame, Kelsey worked as a Product Manager at Grainger, managing their $75M public and traffic safety portfolio of products. She was responsible for creating the company’s 5-year product strategy, managing profitability, and negotiating with suppliers. Kelsey was a member of the emergency response team, coordinating product procurement and delivery for natural disasters and providing front-line support; receiving recognition for her outstanding contributions during Hurricanes Harvey and Maria. While at Grainger, Kelsey also worked in inventory planning where she was responsible for forecasting volume, ensuring product availability, and adjusting product mix for changing customer and market needs. During college, Kelsey worked at McKesson as a Strategy and Operations Intern, volunteered as a Team Lead at 180 Degrees Consulting, the world’s largest consultancy for nonprofits and socially focused organizations, and was an active member of Alpha Kappa Psi fraternity. You can follow Kelsey Prestesater on LinkedIn. Read the transcript here.

Laurie McGraw is speaking with Inspiring Woman Ning Mosberger-Tang, an activist and community organizer. Ning has a background in computer science and has worked for a number of years in the tech industry, including a few years as a technical lead in Google during its early years. Since 2006, she has focused on conservation and environmental education, climate change mitigation, community organizing, and policy advocacy. She does her work through a private foundation, a social welfare non-profit, and as a private investor in cleantech startups. She also serves on multiple environmental boards including the board of League of Conservation Voters. Ning received her B.S. in Computer Science and Engineering from Tsinghua University and M.S. in Computer Science from the University of Arizona. Ning’s current focus is on H.R.1/S.1 — the For the People Act — currently before the House and Senate, is the boldest democracy reform since Watergate. It’s a massive overhaul of money-in-politics, voting, and ethics laws — all to make our democracy more inclusive. We have a once-in-a-generation opportunity to pass the reform with a Democratic trifecta. However, it won’t happen unless we all advocate for it. Please take one or more of the following actions and take advantage of this historical opportunity to bring about fundamental changes we need in this country. http://hr1.bluewavepostcards.org Read the transcript here.

Laurie McGraw is speaking with Inspiring Woman Amy Boerger who is learning the ropes of sales having started off in communications. Amy is a 2014 SUNY Oswego graduate, earning her degree in Communication and Social Interaction. Following graduation, Amy moved to Boston to pursue a career in sales and currently works as an Inside Account Executive at Toast, a restaurant technology company. A passionate volunteer and outdoor enthusiast, she spends most mornings volunteering with the nonprofit Back on My Feet, an organization providing community and career development resources to Boston’s homeless population. When she’s not at these events you can often find Amy skiing, hiking, or simply walking her pup, Ragnar. Looking ahead, Amy hopes to someday build a sales organization from the ground up at a local start-up. Until then, she’ll learn all she can and try to make the world a more positive, exciting place! You can follow Amy Boerger on LinkedIn. Read the transcript here.

Laurie McGraw is speaking with Inspiring Woman Joanne Burns an accomplished C suite executive and board member. She didn’t get where she is today by being silent, and when she talks, she has something she wants to say. Joanne Burns is a Board and C-suite healthcare, business, and technology leader with strategic, operational and governance experience at companies ranging from Fortune 500 to early-stage start-ups. Joanne’s leadership roles include Corporate Director, Committee Chair, Chief Strategy Officer and Chief Information Officer. Director experience includes Chair of Compensation Committee and Member of Audit and Finance Committees. Operational experience includes launching start-up businesses, building executive and operational teams, turning around struggling business lines, defining and executing processes for market entry and exit, and reviewing/approving acquisition and divestiture targets. A seasoned operator with unique ability to define strategy, linking mission to outcomes through clearly defined plan and execution. An experienced board professional, Joanne currently serves as a Corporate Director of ATI Physical Therapy (Audit, Compensation), a $600M PE-backed Physical Therapy Services company going public in June 2021; Corporate Director of Availity (Compensation [Chair], Finance), a $300M, PE-backed healthcare technology company; Chair of the Board for SNOMED, an international, not-for-profit healthcare standards organization; Corporate Director of Innara Health, a Series A funded health care device start-up; and Advisory Board member for the Regenstrief Center for Healthcare Engineering at Purdue University. Former Chief Strategy Officer for Cerner Corporation (Nasdaq: CERN). Worked with Cerner’s CEO, defining corporate strategy and plans. Served as internal consultant to operations and business units to bring operational, technical and industry expertise improving execution, delivery and growth plans. Assumed operational responsibility to turnaround struggling $200M P&L securing additional $500M bookings, while reducing expense resulting in 52% operating margin in 18 months. Led a public/private joint venture between Cerner and the University of Missouri. As Chief Information Officer of MU Health Care had responsibility for strategic direction and operational execution for information technology including cybersecurity. As Executive Director of the Tiger Institute responsible for joint venture startup focused on new product development. Brought several new products to market, managing through the product lifecycle resulting in divestiture, ongoing ownership or market exit. As a Corporate Director, provide guidance and governance to the executive team. Serve as a mentor to CEOs; recognized for approachability and ability to navigate challenges and propose innovative solutions. Lend expertise where needed outside of standing Board meetings. Joanne is recognized as a leader in the healthcare IT industry through authorship, lectures, presentations, and awards including Women to Watch in Health IT 2020, American College of Healthcare Executives Fellowship, HIMSS Fellowship, Most Powerful Women in Health IT, and The Wharton School and Purdue University guest lectures. Community involvement includes President of the Board of the Lyric Opera of Kansas City. You can follow Joanne Burns on LinkedIn. Read the transcript here.

Laurie McGraw is speaking with Inspiring Woman Meg Barron Vice President of Digital Health Strategy at the AMA. Meg is passionate about driving change by collaborating with physicians, technology leaders, and solution innovators to improve health care. She has served in product development and business development leadership roles at the AMA and most recently is responsible for driving the roadmap of initiatives that support the AMA’s digital health and medicine strategy. In addition, she has led partnerships and innovation related initiatives, such as the inaugural AMA Healthier Nation Innovation Challenge, the establishment of the AMA Interaction Studio at MATTER, the AMA Physician Innovation Network that enables entrepreneurs and physicians to collaborate on the development of new solutions, the AMA Digital Health & Telehealth Implementation Playbook series, AMA Digital Health research and The Telehealth Initiative with collaborators. She participates on the Advisory Board for MATTER, MassChallenge HealthTech, HealthTech Arkansas, Together. Health and as a TEDMed Research Scholar. She also participates on the Editorial Review Board of The Telehealth and Medicine Today Journal. Meg has spoken at national conferences such as Health 2.0, Connected Health, HLTH, American Telemedicine Association National Conference, AMA State Advocacy Conference and contributes as speaking faculty for Columbia Business School’s Digital Health program curriculum. She has articles published in Health Affairs, Harvard Business Review and Nature Digital Medicine. Prior to AMA, Meg worked in the Consumer Product & Retail vertical at Capgemini and at SmithBucklin Corporation for various business and health care clients. She has experience creating a company through support at Built in Chicago and 1871 in Chicago; her company received acknowledgment by Crain’s Chicago, Chicago Ideas Week and was listed as one of the 24 Coolest New Businesses in Chicago by Business Insider. When not focused on improving healthcare, she can usually be found home remodeling, at a concert, or spending time with family. She is also an Auxiliary Board Member of Rebuilding Exchange Chicago – a non-profit focused on eliminating waste from landfills, repurposing salvaged materials, and providing education and training programs for job creation. You can follow Meg Barron on LinkedIn. Read the transcript here.

Laurie McGraw is speaking with Inspiring Woman Emily Blair a fifth-year Molecular Biology Ph.D. candidate. Emily Blair graduated from Pepperdine University with a B.S. in Biology. As an undergraduate, she volunteered in Dr. Jay Brewster’s Cell Biology lab at Pepperdine and interned in various research positions at E&J Gallo winery. These early research experiences inspired her to pursue her Ph.D. in Plant Biology at UC Riverside. She is currently a fifth-year Ph.D. candidate in Dr. Dawn Nagel’s plant molecular biology lab at UCR. Emily studies how plants protect themselves from temperature extremes at a genetic and molecular level. This work will ultimately inform crop improvement so that plants are more likely to survive despite extreme weather events due to climate change. Long-term, Emily wants to pursue a career where she can translate her knowledge of plant molecular biology between her fellow scientists and executive decision-makers. You can follow Emily on LinkedIn and Instagram and read her publications on Google scholar. Read the transcript here.

Laurie McGraw is speaking with Inspiring Woman Dr. Aletha Maybank, Chief Health Equity Officer & Group Vice President at the American Medical Association. Aletha Maybank, MD, MPH currently serves as the Chief Health Equity Officer and Group Vice President for the American Medical Association (AMA) where she focuses on embedding health equity across all the work of the AMA and leading the Center for HealthEquity. She joined the AMA in April 2019, to launch AMA’s Center for Health Equity as their inaugural Chief Health Equity Officer. Prior to joining the AMA, Dr. Maybank served as the Founding Deputy Commissioner for the Center for Health Equity at the NYC Department of Health and Mental Hygiene (2014). Aimed at strengthening equity efforts and transforming organizational culture, the Center became a model of success recognized by NYC leadership, the Centers for Disease Control and Prevention and the World Health Organization. She was instrumental in infusing equity at the neighborhood level and advancing the Department’s place-based approach to addressing health inequities. She also set precedence with groundbreaking work at the Office of Minority Health in the Suffolk County Department of Health Services (2006) while serving as the Founding Director. Dr. Maybank has taught medical and public health students on topics related to health inequities, public health leadership and management, physician advocacy, and community organizing in health. In 2012, along with a group of Black woman physician leaders, Dr. Maybank co-founded “We Are Doc McStuffins”, a movement inspired by the Disney Junior character Doc McStuffins serving to shine a light on the critical importance of diversity in medicine. She is a highly sought-after health expert in media appearing on national and influential media outlets such as NPR, MSNBC, NewsOne, Roland Martin, the Lancet, Journal of the American Medical Association to name a few. More recently, due to her leadership in the COVID response efforts, she has been interviewed by Oprah Winfrey and authored the New York Times Op-ed, “The Pandemic’s Missing Data” to bring more awareness to the structural inequities in the United States. She moderates the AMA bi-weekly web series, “Prioritizing Equity” that elevates the voices and stories of physicians centering equity in COVID-19 response efforts. Dr. Maybank holds a BA from Johns Hopkins University, an MD from Temple University School of Medicine, and an MPH from Columbia University Mailman School of Public Health. She is a pediatrician and preventive medicine/public health physician. You can follow Dr. Aletha Maybank on Twitter @DrAlethaMaybank and LinkedIn. Read the transcript here.

Laurie McGraw is speaking with Inspiring Woman Lynn Shapiro Snyder, Board Member and Senior Member of Epstein Becker Green Lynn Shapiro Snyder is a Board Member and Senior Member of Epstein Becker Green in Washington, D.C., a law firm with one of the largest health care and life sciences practices in the country. There, she advises all types of health care companies and companies such as private equity firms that work with health care. She is well- known for her expertise in FDA, Medicare, Medicaid and managed care issues whether it is in connection with the launch of a new product or defending a company under a fraud investigation. She has been at Epstein Becker Green for over 35 years. Additionally, Lynn is the Founder, Chairperson and President of the Women Business Leaders of the U.S. Health Care Industry Foundation (“WBL”), a non-profit that connects and convenes senior executive women from all across the health care industry. WBL’s focus is on helping these women expand their leadership, such as by serving on a board of directors, and the organization has helped to propel hundreds of women to board directorships. Named a “Director to Watch,” Lynn is a leader in the governance arena and is the co-author of Answering the Call: Understanding the Duties, Risks & Rewards of Corporate Governance – a book to educate busy executives about board service. She also is the author of Advancing Women in Business – 10 Best Practices. Her current board memberships include Trustmark Companies, Epstein Becker Green, Savor Health and the Maryland/Israel Development Center. You can follow Lynn Shapiro Snyder on LinkedIn. You can find Lynn’s book Advancing Women in Business – 10 Best Practices here. Read the transcript here.

Laurie McGraw is speaking with Inspiring Woman Chelsea Pauga, a Master’s student at the University of Chicago. Chelsea Pauga is an early career professional currently studying for her Master’s in Public Policy at the University of Chicago. She graduated in 2016 with an environmental studies degree from the University of California: Santa Barbara with a focus on political science. Chelsea has spent the past four years conducting environmental assessments to facilitate real estate transactions nationwide. Chelsea believes the world can be a more equitable place by focusing on social justice through the lens of environmental policy. Chelsea and her husband live in Chicago with their dog Jazz. You can follow Chelsea on LinkedIn and Instagram. Read the transcript here.