BUSINESS SUCCESS FOR WOMEN OVER 55 IN THE SALON INDUSTRY
Inspiring Salon Professionals · Sue Davies
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Show Notes
What a conversation! I've known Wendy for a few years and have always found her insights into the business world helpful and thought provoking. In this episode we cover so much more than the title suggests, but there wasn't enough space.
Wendy shares her views of the USP the salon industry has for clients from the client perspective and we discuss how that personal touch we provide to our clients.
Wendy specialises in women in business and has recently formed Refirement UK to specifically advance awareness of women over 55 in the business world. As an often overlooked demographic with employers and many others believing that this group have reached the end of their use. We discuss the challenges this brings for women of that age now and also for those coming through from their 30's onwards. The myth needs to be dispelled and in an industry filled with women, many over the age of 40, and with more joining, there is an opportunity for business growth and development when harnessing the wisdom and experience available.
Wendy shares her thoughts on targeted marketing and how we can make the most of the growing client base of Over 50's who have an attractive disposal income for the services we offer. Getting the marketing right can increase your client numbers and this age group have higher loyalty values and so will only be good for your salon.
There is so much to unpack from research by Forbes that explains women starting a business aged 50+ are 2x more likely to succeed than the average 30 year old.
We discuss the generation gap and how using an idea Wendy has created called the Wisdom Bridge we may be able to address the chasm that appears to be forming in the industry.
You can connect with Wendy in the following ways:
To connect with me you can find all my links here
If you want to find out more about my podcast sponsor, Jena, you can visit my Jena Referral page here
Takeaways:
- The importance of women over 50 in business is often underestimated, yet they possess invaluable experience.
- Mentorship can be a transformative relationship, enriching both the mentor and mentee equally.
- Embracing technology can empower mature women to thrive in modern business environments.
- It's crucial for salon professionals to adapt their business models to accommodate an aging workforce.
- Nurturing relationships with clients is essential; they seek not just services but emotional support.
- The 'Wisdom Bridge' initiative aims to connect experienced female entrepreneurs with those starting out.
Chapters:
- 00:03 - Introduction to Inspiring Salon Professionals
- 01:14 - Empowering Women in Business
- 12:20 - The Evolving Role of Beauty Professionals
- 17:41 - The Importance of Age and Experience in Business Ownership
- 29:41 - Navigating Social Media for Business Growth
- 36:44 - Navigating Personal Standards and Brand Visibility
- 44:35 - The Power of the Over 55 Consumer Group
- 53:31 - The Wisdom Bridge: Bridging Generations
- 01:02:40 - The Journey to Becoming a Writer
- 01:14:05 - The Importance of Lifelong Learning
- 01:17:54 - Redefining Retirement for Women