YABBLE - Kathryn Topp, CEO & Co-Founder. Why the future is different: how AI and augmented data is going to change insights. Learning to work at the speed of thought; how Yabble 'generates data'; advice to make your way in the industry.
Insights, Marketing & Data: Secrets of Success from Industry Leaders
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Show Notes
What are the practical ways AI is going to change research - not just in the future, but in the here and now? Arguably, there’s no one better to talk to on that front than Kathryn Topp, the CEO and co-founder of Yabble. As Kathryn describes, she and and her co-founder, Rachel O’Shea, introduced their first generative AI tool in 2020 with Open AI since ADD and I was lucky enough to talk through:
- Integrating the insights flow into one platform
- Introducing generative AI into the platform
- How Yabble ‘generates’ data
- How to effectively use synthetic data
- Helping humans move at the speed of thought
- Solving the sample issues with virtual audiences
- Advice for young women making their way in the industry
- Yabble's business model and future plans
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