WARNER BROTHERS DISCOVERY - Vera Chien, Executive Director, Global Corporate Strategy and Research. Genuinely useful ways to integrate AI; optimizing corporate strategy for today and tomorrow; understanding need states; what stage is the metaverse at now?
Insights, Marketing & Data: Secrets of Success from Industry Leaders
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Show Notes
Get an insider’s perspective on Warner Brothers Discovery's corporate strategy team, focusing on insights and analytics that drive business operations across movies, TV shows, streaming services, and games. Vera delves into the importance of consumer behavior and trends in optimizing current practices and identifies future opportunities in emerging technologies.
Among other areas, in this episode we cover:
- How AI can genuinely be useful
- Techniques used to evaluate emergent trends
- Tailoring presentations for left brain and right brain stakeholders
- Understanding need states
- Where the metaverse is now
- Differences between sectors and additional perspective from Vera’s time at Mattel, Del Monte and Microsoft Xbox
- Do’s and don’ts for agencies
All episodes available at https://www.insightplatforms.com/podcasts/
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