QUANTILOPE - Peter Aschmoneit, Co-Founder & CEO. How do you scale from start up to 200 employees in consumer insights? Using generative and synth AI; new approaches to brand tracking; does SaaS really work in research?
Insights, Marketing & Data: Secrets of Success from Industry Leaders · Henry Piney/ Peter Aschmoneit
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Show Notes
What if you could run a conjoint study in a matter of hours rather than weeks? How would then take that initial breakthrough and scale to a global business working with the likes of Pepsi, OMD and T-Mobile with repeat, contracted revenue and long term relationships?
Enter Peter Aschmoneit, co-founder and CEO of Quantilope, the consumer intelligence company that's shaking up the industry. An accomplished CEO, CMO, and board advisor with a rich history in global food companies like Unilever and Danone, Peter brings his unique blend of expertise to the table as we pull back the curtain on Peter and Quantilope's journey so far, including:
- Moving from client to agency side
- How tangible values help company's scale
- Whether consumer insight companies can really be a VC proposition
- Shaking up the world of brand tracking
- The important of financial transparency
- How Quantilope implements a SaaS based approach
- Using AI as your co-pilot
- How to manage work-life balance
As well as Peter's book recommendations:
HOW BRANDS GROW: WHAT MARKETERS DON'T KNOW - Byron Sharp
BETTER BRAND HEALTH - Jenni Romaniuk
OBVIOUSLY AWESOME - April Dunford
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to [email protected]