ONE STRATEGY STUDIO - JONATHAN WILLIAMS (FOUNDER). PART 2. Why bootstrapping often beats chasing VC money. Addressing client concerns on AI; and why even with SaaS they often still want you to press 'the button' for them.
Insights, Marketing & Data: Secrets of Success from Industry Leaders
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Show Notes
If you’ve just raised $20m for an insights business is that a win? Or are you just taking on debt and potentially unrealistic expectations around business model? Just a couple of the subjects we get into in part 2 of the opening interview of the new FutureView series with Jonathan Williams of One Strategy Studio. In part 1 we explored Jonathan’s entrepreneurial journey thought the insight space and we now move onto the question of funding and financial sustainability the sector, including:
- The importance of value, rather than time, based pricing
- Why it may not be a good ideas to ask consumers (in the first place, anyway)
- How far can you get using AI
- Dealing with concerns around hallucinations
- Why raising money through VC/ PE may not be the right model for insight businesses
- Does SaaS work for insight businesses>
- What Jonathan has changed his mind about recently…
All episodes available at https://www.insightplatforms.com/podcasts/
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