NUDGE - Phill Agnew (part 2). Why Greta Thunberg will become less influential; how to use behavioural science to get a pay rise; the importance of risk to get your campaign to land; how variance effect could improve the English Premier League.
Insights, Marketing & Data: Secrets of Success from Industry Leaders
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Show Notes
The FutureView podcast is published in conjunction with InsightPlatforms.com
Part 2 with Phill Agnew, Host of The Nudge, the leading consumer psychology podcast providing great interviews with leading behavioural scientists and entrepreneurs, packed with evidence-backed tips to help you kick bad habits, get a raise, and grow a business.
Among other areas, we cover....
- How Donald Trump uses behavioural science
- Why Greta Thunberg will become less influential
- The importance of risk in communicating your message
- How to position for a pay rise
- Emotional vs rational benefits
- How the EPL could benefit from variance effect
And Phill's book recommendations:
THE CHOICE FACTORY - Richard Shotton
INFLUENCE - Robert Chaldini
WAR DOCTOR - David Knox
All episodes available at https://www.insightplatforms.com/podcasts/
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