NUDGE - Phill Agnew, Host. Spending two months' salary on an engagement ring? How nudge theory is used to boost sales; putting behavioural science into context; techniques to help you nudge behaviour.
Insights, Marketing & Data: Secrets of Success from Industry Leaders
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Show Notes
The FutureView podcast is published in conjunction with InsightPlatforms.com
Part 1 of a two-parter with Phill Agnew, Host of The Nudge, the leading consumer psychology podcast providing great interviews with leading behavioural scientists and entrepreneurs, packed with evidence-backed tips to help you kick bad habits, get a raise, and grow a business.
Among other areas, we cover....
- Phill's proclivity for 'running backwards'
- How I am unintentionally using behavioural science
- How the likes of Amazon, De Beers, Snickers and the UK government use nudge theory
- Ads that have changed the world
- Recommendations for marketers
- How nudge theory fits with broader strategy
All episodes available at https://www.insightplatforms.com/podcasts/
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