NATIONAL RESEARCH GROUP - Chris Rethore (Chief Strategy Officer). Where's the future for consumer insights? Managing work-life imbalance; entertainment vs politics vs tech research; understanding leading edge growth markets (focus on Nigeria).
Insights, Marketing & Data: Secrets of Success from Industry Leaders · Henry Piney
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Show Notes
The FutureView podcast is published in conjunction with InsightPlatforms.com
Episode 5 of Season 2 focuses on Chris Rethore, Chief Strategy Office of NRG, the leading global insights and strategy consultancy, operating at the intersection of technology, content, and culture.
Among other areas, we cover....
- Chris's background in musical theatre
- Similarities & differences between political & entertainment research
- How tech research differs
- Pioneering work in Nigeria
- NRG's evolution & blending different data sources
- Working across the Stagwell Group
- How to think about product development
- The future of consumer insights
- And how Chris changed his mind about pork chops
Chris's book recommendations...
THE POWER OF FULL ENGAGEMENT by Jim Loehr
THE LAST CASTLE by Denise Kiernan
All episodes available at https://www.insightplatforms.com/podcasts/
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