KANTAR - Amy Cashman, CEO, Insights Division, UK & Ireland. Shaping business strategy and the power of brand. The importance of client interaction, building product development processes; getting the right balance between measurement and advice.
Insights, Marketing & Data: Secrets of Success from Industry Leaders
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Show Notes
A pleasure to have Amy Cashman on this week’s podcast. Amy is the CEO of Kantar’s Insights Division for the UK and Ireland. Obviously Kantar is one of the best known and biggest names in the insights industry but a lot’s changed in recent year. So, we get into all that and more, including
- Understanding how Kantar has evolved
- Balancing corporate responsibilities with staying in touch with clients
- How how the business thinks about poduct development processes
- How to think about brand growth
- The balance between measurement and advice
- Tying upper funnel to retail outcomes
- How Amy got into the industry
- Advice how to prosper in the insights world
And of course there’ something you probably wouldn’t know about Amy, as well as a few surprises in the quickfire round!
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