J.D. DEITCH (part 1) - Judging Cheese; Representing the fan base at Man Utd; The Future Of Research and Researchers....
Insights, Marketing & Data: Secrets of Success from Industry Leaders
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Show Notes
Delighted to have on J.D. Deitch, the ex COO of Cint, esteemed research sector analyst and adviser. In part 1 of this interviews, we go from cheese caves in Paris to the terraces at Old Trafford, then into the guts of how insights work really gets done. Among other areas, in part 1 we cover
• Judging cheese and the risk of palate fatigue
• Becoming a Manchester United fan and then leader
• Why researchers often miss the C‑suite,
• Operational economics: legacy operating models and DIY’s limits
• AI agents, fieldwork automation, and new pricing
• Whether specialist agencies can elevate to consulting value.
• Two career path options: strategy shapers and method builders
All episodes available at https://www.insightplatforms.com/podcasts/
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