ESOMAR: Joaquim Bretcha (Director General). Do you want to understand humans or data? The past, present and future of insights; the inside story of EU lobbying in market research; how to integrate multiple data sources.
Insights, Marketing & Data: Secrets of Success from Industry Leaders
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Show Notes
I'm delighted to be able to share the FutureView interview with Joaquim Bretcha, Director General of ESOMAR.
Ass the leader of the global trade organization for the insights industry, Joaquim brings a unique and deeply tenured viewpoint from major organisations on the client side such as Carrefour, to building out Netquest and several roles with ESOMAR.
Among other topics, we address the hurdles traditional survey methods face in the realm of customer experience and user experience; key factors for success in the industry; and we explore the sometimes contentious relationship between research agencies and consultants.
Joaquim also explains ESOMAR's goals and the importance of the organisation's history, as well as the practical steps around lobbying organisations such as the EU to protect and grow the industry.
And - of course - we have the occasional digression into things your probably didn't know about Joaquim....
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