AUDIENCE STRATEGIES - David Boyle, Founder. Will ChatGPT put you out of a job in 5 years? The learning rungs you should master right now; how to get the most out of prompts & enhance proposals; how insights are used in the music business.
Insights, Marketing & Data: Secrets of Success from Industry Leaders · Henry Piney
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Show Notes
Delighted to have on David Boyle, the founder of Audience Strategies and the co-author of PROMPT for Brands, a practical guide to using ChatGPT. https://prompt.mba/products/prompt-ebook
David draws on a wealth of agency and client side experience across retail and media with the likes of Harrods, Tesco, BBC Worldwide, EMI Music and Harper Collins to summarise here the pros, the cons and the practical implications of using generative AI solutions right now in the research & analytics process. And if that's not enough.... find out how data & insights have helped guide the careers of artists like David Guetta and Tine Tempah.
Among other areas, we cover....
- What makes a good segmentation?
- Using insights in the music business
- The importance of process and Phase Zero planning
- Is ChatGPT going to put researchers out of a job?
- The key learning rungs for effective use of ChatGPT in the insights process
- How to get the most out of prompts and enhancing proposals
- Weakness of ChatGPT
- Practical resources for researchers
And David's book recommendations:
HOW MINDS CHANGE - David McRaney
All episodes available at https://www.insightplatforms.com/podcasts/
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