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Price vs. Terms: What Matters More in a Deal?
Season 1 · Episode 312

Price vs. Terms: What Matters More in a Deal?

should I accept a lower price for better terms?

Insights by Candor Advisors

September 3, 20253m 37s

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Show Notes

Founders often chase the headline valuation, but the real story is in the structure. Cash at closing, earnouts, equity rollovers, and seller notes can dramatically change the outcome.

A deal at $20M with $12M cash + $8M contingent isn’t the same as $18M all cash.

The right answer? It depends. Clear goals and smart negotiation make all the difference.