Episode 293: Dutch Bros CEO Joth Ricci Deploys “The System” To Fuel Success
Joth Ricci, CEO of Dutch Bros (NYSE: BROS), runs his team more as coach than boss. He returns to 11 Wall for a quick cup of coffee and an update on what’s happened since the beverage giant of the Pacific Northwest held its big IPO at the NYSE in...
Inside the ICE House · Intercontinental Exchange
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Show Notes
Joth Ricci, CEO of Dutch Bros (NYSE: BROS), runs his team more as coach than boss. He returns to 11 Wall for a quick cup of coffee and an update on what’s happened since the beverage giant of the Pacific Northwest held its big IPO at the NYSE in 2021. Joth describes how he codified his leadership philosophy, crafted it over the course of his career journey, in The System: Powers of Five. The book, available only at TheSystem.co, is part masterclass, digital experience, and reflections from a CEO.
Inside the ICE House: https://www.theice.com/insights/conversations/inside-the-ice-house