Monday Monday Morning Coffee with Eugene Gershman

Eugene Gershman is a real estate developer who grew his father’s construction company into a $30M/year development arm before the market forced him to regroup. Today, he focuses on smarter, high-impact projects, capital raising with clarity, and building sustainable businesses. Eugene’s journey has taught him how to lead through uncertainty, manage risk, and stay mentally resilient when the market shifts. He partners with property owners and emerging developers to bring single- and multi-family projects to life, sharing the lessons of experience along the way. His motto: “Don’t sell your land—develop it.”