Why Selling Transformation Is Better Than Selling Disruption
Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters
July 27, 201917m 36s
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Show Notes
A lot of entrepreneurs are motivated to introduce an idea that will disrupt an industry, but there will be negative reactions and consequences to taking that approach. In this episode, Dan Sullivan and Shannon Waller talk about how it’s better to focus on creating something new than to attack something that already exists.