The Fish Doesn’t Realize What A Great Swimmer He Is: An Interview With Lisa Larter | 171

If you're looking for entrepreneurial inspiration, this is the interview for you. Lisa Larter runs a highly successful professional service business that includes both online and offline revenue streams. Lawyers, CPAs and all professionals will all benefit from her insights. Enjoy my interview with Lisa Larter.

Lisa Larter is a digital marketing expert, business strategist and the founder of Lisa Larter Group.

She believes that if someone else can start a business, so can you! And she knows this because she did it herself. As a high school dropout, Lisa successfully built and scaled her own business. And today she helps businesses navigate entrepreneurship to increase their profit.

Lisa is the founder of The Pilot Project, a business program that thousands of business owners have gone through to better understand how to build their business.

She is known for her no-nonsense approach to helping business owners get results. 

Highlights of her life have been meeting Oprah Winfrey, helping Deepak Chopra navigate Facebook, being chosen to speak a number of times at the eWomenNetwork International Conference and Business Expo, completing her first book Pilot to Profit: Navigating Modern Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing and Sales as well as hosting the annual Ottawa business conference, Money, Mindset and Marketing.

If you want to learn more about Lisa, click the links below.

Website: https://lisalarter.com/
LinkedIn: https://www.linkedin.com/in/lisalarter/
Twitter: https://twitter.com/lisalarter

Here is your guide to my interview with Lisa Larter

02:51 How Lisa became an entrepreneur
06:13 The moment when Lisa realized she was in the right business
07:45 How Lisa made the transition to a coaching and professional service business
10:00 The way you can transform your business to meet the needs of your client
10:47 The breakdown of Lisa’s revenue streams
13:45 Going from doing the work to running the business
14:32 Lisa’s recruiting strategy for an all virtual team
16:49 Lead generation strategy
19:58 How do business owners generate new leads in a pandemic?
24:24 Lisa’s advice to people who want to get new business right now.
27:58 What is Lisa excited about in online marketing?
32:48 Lisa talks about the lifestyle her business has enabled
34:35 Lisa’s best advice for making the pivot in a pandemic