How To Get People To Act | 135
If you want to connect with your audience and move them to take action, you need to do three things: You need to educate, entertain, and inform. If you're wondering how to do all of this is a brief marketing piece, like an article, podcast, or short video
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Show Notes
The formula for successful marketing material is: educate, entertain, and inform.
Here are the definitions of each:
Educate
Share information in an organized way so it can be productively applied. The knowledge has practical application in the future.
Entertain
Give people enjoyment as a result of consuming your marketing material.
Inform
Share information with people to keep them up-to-date.
The difference between educating and informing is: Educating is delivering instruction about the practical application of knowledge to achieve the desired outcome.
Informing is conveying information to a group or individual.
The key is to have all three of these elements work together toward the common goal.
We give you the formula for doing this on today's show. Be sure to click the link and listen.