Season 4 · Episode 4
Where Two Budgets Diverge
Yuna Choe's research sheds light on how consumers shop for themselves versus how they shop for others, specifically in terms of budget.
Innovative Business · Yuna Choe, Justin Walker, Nick Cline
December 18, 202412m 39s
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Show Notes
Yuna Choe's research sheds light on how consumers shop for themselves versus how they shop for others, specifically in terms of budget.
Topics
baylor universityconsumer researchgiftshankamer school of businessbudgetmarketing