Season 2 · Episode 1
The Ins and Outs of Social Media Polarization
People can be passionate about their beliefs, especially on social media. However, as people express those feelings through tweets, posts and videos, polarization is evident on nearly every social platform. Professor of Information Systems, Robin Wakefield, and Edwin W. Streetman Professorship in Retail Marketing, Kirk Wakefield, study where this polarization comes from.
Innovative Business · Kirk Wakefield, Robin Wakefield, Justin Walker, Hankamer School of Business at Baylor University, Bo Mello
August 16, 202318m 35s
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Show Notes
People can be passionate about their beliefs, especially on social media. However, as people express those feelings through tweets, posts and videos, polarization is evident on nearly every social platform. Professor of Information Systems, Robin Wakefield, and Edwin W. Streetman Professorship in Retail Marketing, Kirk Wakefield, study where this polarization comes from.
Topics
social mediabaylor universitysocial media polarizationbaylor businessinnovative businesshankamer school of businesspolarizationbusiness