Season 1 · Episode 1
Love a Brand? It Can Be a Tense Relationship
Assistant Professor of Marketing Claudio Alvarez identifies "relational tensions" between consumers and the brands they interact with every day.
Innovative Business · Claudio Alvarez, Bo Mello, Hankamer School of Business at Baylor University, Justin Walker
January 17, 202337m 1s
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Show Notes
Assistant Professor of Marketing Claudio Alvarez identifies "relational tensions" between consumers and the brands they interact with every day.
Topics
baylor universitybaylor business reviewbrand relationshipsinnovative businessbaylor marketinghankamer school of businessclaudio alvarezmarketing