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Battles Over Barbie: The Question of Intellectual Property

Battles Over Barbie: The Question of Intellectual Property

Barbie’s personal stylist created Bratz dolls. Could he prove he didn’t steal the idea?

Innovation Hub

September 6, 201917m 22s

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Show Notes

When Carter Bryant invented Bratz dolls, Mattel (the makers of Barbie) took its former employee to court, claiming he had come up with his ideas on the company’s time. Bratz were the first dolls to successfully compete and - in some places - outsell Barbie. Orly Lobel, a law professor at the University of San Diego, has written about the lengthy and costly legal fight Mattel and Bryant engaged in over Bratz in her book: You Don’t Own Me: The Court Battles That Exposed Barbie’s Dark Side. That fight, Lobel explains, was emblematic of a serious issue that American workers now face: heavy restrictions on their talent and creative ideas.