Beyond Ads: How AI, Intuition, and Ethics Shape Modern Marketing
Innovation Fuel: Real-World Business Cases · Gelareh Farhadian and Dave Keighron
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Show Notes
In this episode of Innovation Fuel, hosts Dave and Glory sit down with Satvic Sinha, a global marketing leader and head of growth at Saura, known for transforming messy business challenges into structured systems for growth. With over a decade of experience leading campaigns for brands like Samsung, Honda, Coca-Cola, and Reckitt Benckiser, Satvic shares how marketers can go beyond ad campaigns to build sustainable systems that drive awareness, acquisition, and retention.
He dives into his philosophy of “marketing as a system of levers,” explaining how each stage of the customer journey demands its own strategy, message, and mindset. From using AI ethically to balancing data with intuition, Satvic explores how automation, personalization, and creativity intersect in today’s marketing landscape.