Season 4 · Episode 7
B2B Marketing Insights: Volvo's Strategy for Social Media Success
Innovation Fuel: Real-World Business Cases
September 4, 202532m 46s
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Show Notes
In this episode of Innovation Fuel, Our hosts, Dave Keighron and Dr. Gelareh Farhadian, explore digital marketing in the automotive industry, focusing on B2B and employer branding. Our guest kris Granger Digital Marketing Manager at Volvo discusses creating diverse content, aligning with brand values, and using social media to build connections. Discover how data analytics and virtual reality shape the future of customer engagement.
Topics
MyUCWGoing WestwomenEDIInclusionucw studentsentrepreneurshipopportunitytechvancouveropportunitydecision makingVolvo designautomotive industryB2Bbrandingbusiness developmentinternational marketingdigital marketingtruc