#8_ Meet A Serial Cannabis Entrepreneur Building Her House of Brands
Elana Frankel is a former editor for Martha Stewart Living, and now she is inspired to step into the cannabis industry and build her own house of brands. She started a magazine called Women and Weed, which sold in Whole Foods, CVS, and Barnes & Noble before turning it into a book that is sold through Simon & Schuster. Elana's introduction to the cannabis industry started when she discovered the healing power of hemp cannabinoids after a traumatic brain injury. Her self-prescribed concoction of cannabinoids brought the swelling down on her brain when doctors said it would take 1-3 years to treat successfully. It's a true and amazing story that shows the potential for cannabis plant medicine. Elana's recovery encouraged her to sell CBD products and that is when she launched the eCommerce site, Indigo & Haze. The latest addition to her empire is a grow kit + garden club ala Martha.
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Show Notes
Elana Frankel is a former editor for Martha Stewart Living, and now she is inspired to step into the cannabis industry and build her own house of brands. She started a magazine called Women and Weed, which sold in Whole Foods, CVS, and Barnes & Noble before turning it into a book that is sold through Simon & Schuster. Elana's introduction to the cannabis industry started when she discovered the healing power of hemp cannabinoids after a traumatic brain injury. Her self-prescribed concoction of cannabinoids brought the swelling down on her brain when doctors said it would take 1-3 years to treat successfully. It's a true and amazing story that shows the potential for cannabis plant medicine. Elana's recovery encouraged her to sell CBD products and that is when she launched the eCommerce site, Indigo & Haze. The latest addition to her empire is a grow kit + garden club ala Martha.
The Innovating Cannabis podcast is produced and hosted by Pam Chmiel, a freelance writer and editor for the Cannabis Industry Journal.
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