73_Talking Cannabis Branding With Sackville & Co. Founders, Hayley Dineen and Lana Van Brunt
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Show Notes
Today we meet Hayley Dineen and Lana Van Brunt, the ladies behind the cannabis lifestyle brand and design company Sackville & Co. They both have years of experience in luxury product design and brand development. They stepped into the cannabis y introducing a line of accessories that speaks to the Gen-Z and Millennials. And they have forged partnerships with the likes of Sundae School and Playboy to create cannabis branded accessories.
We talk about their approach to branding a whole new industry and how they are helping cannabis users learn to have a new relationship with the plant now that we don't have to hide our stash in drawers. We talk about the different consumer archetypes in cannabis and the opportunities to reach them through branding.
https://sackville.co
The Innovating Cannabis podcast is produced and hosted by Pam Chmiel, a freelance writer and editor for the Cannabis Industry Journal.
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