49_ Lisa Weser, The Consummate PR Professional
Lisa Weser had a long career in the alcohol industry as a public relations professional. She transitioned into the cannabis industry and is making a name for herself as the CEO of TrailBlaze Public Relations. Lisa and I talk about the different PR tactics working for her clients, tips on working with reporters, and how psychedelics are outpacing cannabis in media interest. Lisa gave us great insights on how to use public relations to build a brand and get noticed. https://trailblaze.co/ https://www.linkedin.com/in/lisaweser/
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Show Notes
Lisa Weser had a long career in the alcohol industry as a public relations professional. She transitioned into the cannabis industry and is making a name for herself as the CEO of TrailBlaze Public Relations.
Lisa and I talk about the different PR tactics working for her clients, tips on working with reporters, and how psychedelics are outpacing cannabis in media interest. Lisa gave us great insights on how to use public relations to build a brand and get noticed.
https://trailblaze.co/
https://www.linkedin.com/in/lisaweser/
The Innovating Cannabis podcast is produced and hosted by Pam Chmiel, a freelance writer and editor for the Cannabis Industry Journal.
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