40_Nail Your Product Development With The Proper Market Research
Today we meet Lara Fordis, a cannabis market research expert and CEO of Fordis Consulting. Lara explains how cannabis companies rely on retail data alone for market research, but it doesn't tell the whole story. She tells us the additional market research you need to make informed decisions about your product development. Lara claims bad research is worse than no research because it gives you a false sense of security. She talks about the "invisible shopper" and how they influence the retail data without being there. Fordis Consulting will help you nail product development with the proper market research. Let's listen in... https://fordisconsulting.com/about/
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Show Notes
Today we meet Lara Fordis, a cannabis market research expert and CEO of Fordis Consulting.
Lara explains how cannabis companies rely on retail data alone for market research, but it doesn't tell the whole story. She tells us the additional market research you need to make informed decisions about your product development.
Lara claims bad research is worse than no research because it gives you a false sense of security. She talks about the "invisible shopper" and how they influence the retail data without being there.
Fordis Consulting will help you nail product development with the proper market research. Let's listen in...
https://fordisconsulting.com/about/
The Innovating Cannabis podcast is produced and hosted by Pam Chmiel, a freelance writer and editor for the Cannabis Industry Journal.
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