#22_ Building Brands For Heavy Metal Music Fans With Kieve Huffman
Meet Kieve Huffman, co-founder of Engager Brands. Kieve started his career in the music industry. And as cannabis was legalizing in California, he recognized the opportunity to combine his connections and talents in music to start a business in the emerging cannabis industry. Learn how his team decides on a viable niche audience to target and the multi-layered approach they take to build a brand around it. Kieve shares his methodology for building brands that target heavy metal music fans and other niche markets. So many brands are going after the same audience, not Engager Brands. Let's meet Kieve. https://www.linkedin.com/in/kievehuffman/ https://www.engagerbrands.com/
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Show Notes
Meet Kieve Huffman, co-founder of Engager Brands.
Kieve started his career in the music industry. And as cannabis was legalizing in California, he recognized the opportunity to combine his connections and talents in music to start a business in the emerging cannabis industry.
Learn how his team decides on a viable niche audience to target and the multi-layered approach they take to build a brand around it.
Kieve shares his methodology for building brands that target heavy metal music fans and other niche markets.
So many brands are going after the same audience, not Engager Brands.
Let's meet Kieve.
https://www.linkedin.com/in/kievehuffman/
https://www.engagerbrands.com/
The Innovating Cannabis podcast is produced and hosted by Pam Chmiel, a freelance writer and editor for the Cannabis Industry Journal.
Get in touch with [email protected].
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