#20_ Old School Marketing Tactics Revisited With CEO, Ken Tays
Today we meet Ken Tays, the CEO of Green Leaf Marketers, a cannabis print-marketing company. We talk about old-school marketing tactics, specifically direct mail, and how it can help to build brand awareness and drive sales when many traditional marketing tactics are not available to the cannabis industry. Ken brings 12 years of experience as a bank regulator and employs compliance personnel to help navigate the grey area of advertising cannabis in different states. https://greenleafmarketers.com/ https://www.linkedin.com/in/ken-tays-7ba2ba9/
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Show Notes
Today we meet Ken Tays, the CEO of Green Leaf Marketers, a cannabis print-marketing company. We talk about old-school marketing tactics, specifically direct mail, and how it can help to build brand awareness and drive sales when many traditional marketing tactics are not available to the cannabis industry.
Ken brings 12 years of experience as a bank regulator and employs compliance personnel to help navigate the grey area of advertising cannabis in different states.
https://greenleafmarketers.com/
https://www.linkedin.com/in/ken-tays-7ba2ba9/
The Innovating Cannabis podcast is produced and hosted by Pam Chmiel, a freelance writer and editor for the Cannabis Industry Journal.
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