122_How CTV Ads Are Changing Cannabis Marketing
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Show Notes
Welcome Jake Litke, CEO of MediaJel, a digital advertising platform specializing in the cannabis industry. Jake has had 20 years of experience building ad tech platforms around geo and mobile data. In 2018, he launched MediaJel to specifically serve the cannabis industry in media buying, attribution, and retargeting capabilities. We talk about programmatic advertising strategies, especially for CTV, and why it may be the next big advertising opportunity for the cannabis industry.
https://www.mediajel.com/
#podcast #cannabisindustry #business #digitalmarketing #CTV
The Innovating Cannabis podcast is produced and hosted by Pam Chmiel, a freelance writer and editor for the Cannabis Industry Journal.
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