110_Using THC Drink Sticks As A Brand Building Catalyst
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Show Notes
Roxanne Jennings is head of production for Envirostar, a Minnesota-based manufacturer that uses spray drying technology to turn food into powder—(think cake mixes). They also have a booming business producing THC drink sticks. We discuss the trend toward this method of consumption and the ease of launching drink sticks to use as a brand-building catalyst for your company. Roxanne predicts cannabis will be a regular food ingredient in the future, and they are ready to provide the tools to make it happen.
Roxanne answers the following questions and more:
1. What is the spray drying method?
2. Companies buy bulk powder vs. distillate to make edibles and drinks in their own facility to save on storage and shipping costs. + Shelf life + R&D.
3. Are cannabinoids preserved in spray drying manufacturing?
4. What other popular ingredients besides THC are people using to enhance stick packs?
5. Are drink sticks preservative-free?
6. What are tips for launching or adding drink sticks to your product line?
7. Most breweries in Minnesota include drink mixes in their product line! It's legal!
Minnesota doesn't need consumption lounges; you can consume anywhere!
8. What is the cost to launch a drink mix line?
9. What R&D initiatives is Envirostar working on?
10. Are functional wellness ingredients trending in beverages?
11. Roxanne predicts cannabis will be a common food ingredient.
The Innovating Cannabis podcast is produced and hosted by Pam Chmiel, a freelance writer and editor for the Cannabis Industry Journal.
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