Season 1 · Episode 4
Caroline Orr: Why is Branding Technology So Difficult?
Innovate Together · Matt Freeman
December 2, 202530m 25s
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
This month Professor Matt Freeman sat down with Caroline Orr, Co-Owner of Program, to explore one of the biggest questions facing tech founders today: What does great marketing look like in an AI-accelerated, do-it-yourself digital world? We explore everything from how agencies are evolving as AI reshapes the landscape, why tech founders typically overlook brand strategy, and what an ideal founder–agency partnership really looks like. With essential advice for all early-stage tech founders, this is a brilliant, generous conversation - whether you’re a startup founder, marketeer, investor, or just curious about where brand strategy is heading.
Hosted on Acast. See acast.com/privacy for more information.