Visa on the Need for EMV in the U.S.
Executive: The Shift to Chip Payments Must be Swift
January 20, 2012
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About this episode
The <a href="/emv-roots-go-deep-in-europe-a-3404"><b>Europay, MasterCard, Visa</b></a> standard, commonly used in most global markets, is coming to the U.S. The sooner issuers, acquirers and merchants initiate migrations, the better, says Stephanie Ericksen, head of authentication product integration at <a href="/visa-pushes-emv-in-us-a-3955"><b>Visa</b></a>.