Online Tracking Tools Provoke Patient Privacy Concerns
Ian Cohen, CEO of Lokker, Discusses Study Examining Data Collection Activities
October 18, 2022
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About this episode
A study by data privacy firm Lokker found thousands of healthcare providers deploying Facebook Pixel and other similar tracking tools. Those trackers reveal "medical and other data that consumers don't know is being tracked and haven't authorized," says Ian Cohen, Lokker's chief executive officer.