Making Cybersecurity Marketing People-Centric
Sherry Lowe Discusses the Need for Creativity as Well as Metrics in Marketing
December 17, 2021
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About this episode
Sherry Lowe, who has been in senior leadership in the marketing space for over a decade, focuses on not letting metrics kill marketing. She discusses injecting more creativity into cybersecurity marketing strategy and standing out in a market full of look-alikes.