COVID-19's Impact on Cybersecurity Marketing
Gily Netzer of Perimeter 81 Discusses Hybrid Events, SaaS-Driven Networks and More
August 17, 2022
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About this episode
Marketers rely on events to create brand awareness and generate demand, and physical events are coming back after the COVID-19 pandemic, says Gily Netzer of Perimeter 81. But "not everybody is traveling," she says, so hybrid events - and SaaS-driven corporate networks - are the future for companies.