Challenges in the World of Cybersecurity Marketing
Broadcom's Ravil Patil on Brainstorming to Achieve Effective Marketing
February 1, 2022
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About this episode
Ravi Patil, director of product management and strategy at Broadcom, says partnering with customers to develop cybersecurity marketing "offers a markedly superior customer experience than a traditional vendor that might just sell the software and walk away until the contract is up."