Season 1 · Episode 4
Episode 4 - The voice of the consumer
Influence with Damian Bradfield · WeTransfer
November 11, 201938m 37sExplicit
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Show Notes
The best way to find out what consumers really want? Ask them. This week, journalist and author Liza Featherstone takes us through the history of focus groups, and how their decisions and influence continue to shape the world around us.
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