The Rise & Fall of Vine: How a Broken Relationship with Creators Sealed The Platform’s Fate

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In this week's episode, I explore the rise and fall of Vine. Much has been said about the fall of Vine, with many commentators and experts putting it down to the lack of monetisation strategies on the platform. However, another important (yet often overlooked aspect) was how the platform treated creators. As Vine’s management failed to take the concerns of these users seriously, this encouraged many of Vine’s top creators to deprioritise Vine or move platforms, ultimately decreasing its cultural influence.

Timestamps:

3:13 The rise of Vine

6:40 Vine in its heyday

9:00 Magcon

12:55 Some other popular creators & 1600 Vine

17:21 Vine’s downfall: Its relationship with creators, lack of monetisation & turbulent management

24:11 Lessons from Vine

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